Indica Easy Unveils Refreshed Packaging Across Its Portfolio Featuring Brand Ambassador Tamannaah Bhatia

Mumbai, July 06: CavinKare’s flagship Hair colour brand – Indica Easy has unveiled a refreshed packaging design across its entire portfolio, marking a new chapter in the brand’s journey. The refreshed packs, now featuring brand ambassador Tamannaah Bhatia, were unveiled at a special event celebrating the brand’s continued evolution and its commitment to staying relevant to the needs of today’s consumers.

The design refresh has been rolled out across the complete Indica Easy portfolio, including 18ml, 25ml, 90ml and 180ml packs. With a contemporary visual identity and refreshed packaging aesthetics, the new packs are designed to enhance shelf visibility while strengthening the brand’s connect with consumers across the country.

For years, Indica Easy has been synonymous with convenient and easy-to-use hair colouring solutions. The refreshed packaging reflects the brand’s vibrant personality and modern outlook while retaining the trust and familiarity that consumers associate with Indica Easy.

Known for delivering rich hair colour in just 10 minutes, Indica Easy continues to cater to consumers seeking a quick, hassle-free and effective at-home hair colouring experience. The range is available in four shades – Natural Black, Dark Brown, Burgundy and Natural Brown.

Speaking about the launch, Mr. Rajat Nanda, Business Head – Personal Care Division, CavinKare, said “Indica Easy has enjoyed a strong relationship with consumers over the years by making hair colouring simple, convenient and accessible. As the brand continues to grow and evolve, we felt it was the right time to refresh our packaging and present a more contemporary identity that reflects the aspirations of today’s consumers. Featuring Tamannaah Bhatia on the new packs further strengthens our connection with audiences while reinforcing the trust and familiarity that the brand stands for.”

Sharing her thoughts on the refreshed packs, Ms. Tamannaah Bhatia said “Hair colour has become an important part of how people express themselves and feel confident. The new packaging is vibrant, modern and reflects the energy of today’s consumers. I am excited to be part of this journey and look forward to seeing consumers embrace the new packs.”

The unveiling event brought together consumers, media and stakeholders to celebrate the brand’s refreshed identity and its continued commitment to delivering convenient hair colouring solutions.