The annual awards, organized by American travel magazine Travel + Leisure, recognize the region’s leading destinations, hotels and travel experiences based on factors such as visitor satisfaction, hospitality standards, service quality and overall tourism offerings.
The magazine highlighted Koh Samui’s blend of natural beauty, traditional fishing communities and relaxed atmosphere.
Despite its growing reputation as a luxury destination, the Thai island has retained much of its original charm through its coconut groves, small beachfront bungalows and coastal villages.
The island gained international attention following its appearance in the third season of the acclaimed TV series “The White Lotus”.
Koh Samui Island in Thailand. Photo courtesy of Traveloka |
Bali slipped to third place amid ongoing challenges linked to mass tourism.
Over the past year, authorities on the Indonesian island have intensified efforts to tackle visa violations and inappropriate behavior by foreign visitors in a bid to preserve local culture and public order.
Vietnam’s largest island Phu Quoc finished second while the Philippines’ Palawan ranked fourth, followed by Malaysia’s Penang.
Other destinations rounding out the top 10 included Thailand’s Phuket and Koh Chang, Malaysia’s Langkawi, and the Philippines’ Boracay, alongside Indonesia’s Sumba.
Nominees were selected by Travel + Leisure’s editors and expert contributors across the Asia-Pacific region, while winners were determined through a public vote.
The latest ranking underscores the growing competition among Southeast Asia’s island destinations as travelers increasingly seek a combination of luxury experiences, authentic local culture and unspoiled natural landscapes.
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