Apple is set to host its much-awaited September launch event on Wednesday, September 9, with the iPhone 18 series expected to take centre stage. The event, titled “Surprise and shine”, will be held at Apple Park in Cupertino, California, and is expected to mark the first major Apple product keynote under new CEO John Ternus.
For Apple fans in India, the event will begin at 10:30 pm IST on September 9. The livestream will be available through Apple’s official website, Apple TV and the company’s official YouTube channel.
iPhone 18 launch: When and where to watch
The Apple event will begin at 10 am Pacific Time (PT), or 10:30 pm IST in India.
Indian viewers can watch the event live through:
- Apple’s official website
- Apple TV app
- Apple’s official YouTube channel
- Apple Developer app
Apple has officially confirmed the September 9 event and its 10:30 pm ISTstart time for viewers in India.
iPhone 18 Pro and Pro Max expected
The spotlight is expected to be on the iPhone 18 Pro and iPhone 18 Pro Max. Apple has not confirmed the specifications ahead of the event, but reports have pointed to significant upgrades, including a new-generation A20 Pro chip, camera improvements and display changes.
One of the reported design changes is a smaller Dynamic Island, as Apple could move more of the Face ID components underneath the display. A variable-aperture camera system has also been tipped for the Pro models.
Apple’s first foldable iPhone could debut
One of the biggest attractions of the event could be Apple’s long-rumoured first foldable iPhone.
The device is widely expected to be marketed under the iPhone Ultra or iPhone Fold name, although Apple has not confirmed either name. Reports suggest the foldable could feature a book-style design and a large internal display when unfolded.
If launched, the device would mark Apple’s entry into the foldable smartphone market, putting it in direct competition with established foldable phone makers.
Standard iPhone 18 may not launch tonight
Unlike previous September iPhone launches, the standard iPhone 18 is not expected to be unveiled at this event.
Reports indicate that Apple could split its iPhone launch schedule, with the regular iPhone 18, iPhone 18e and a next-generation iPhone Air potentially arriving in spring 2027 instead. These details remain based on reports and have not been officially confirmed by Apple.
Apple Watch and AirPods also expected
The September event could also bring new Apple accessories and wearables. Reports suggest Apple may introduce the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5, alongside possible updates to its smart-home product lineup.
The AirPods 5 are also rumoured to receive new health-related features, although details remain unconfirmed ahead of the keynote.
First major keynote under John Ternus
The event is particularly significant for Apple because it is expected to be the first major product launch led by John Ternus, who became the company’s CEO on September 1.
With the iPhone 18 Pro models, a possible foldable iPhone and new Apple Watch and AirPods products expected, the “Surprise and shine” event could mark a major new chapter for Apple’s hardware lineup.
For viewers in India, the event begins at 10:30 pm IST on September 9, with the livestream available online through Apple’s official platforms.