- Itel's record!
- Completed 15 crore customers in India
- 5G phones, major expansion in home appliances sector
Itel Reaches 15 Crore Customers : Itel, one of India's leading value-segment consumer electronics brands, has officially announced that it has crossed the historic milestone of 15 crore (150 million) customers in its successful 10-year journey in the country. From first-time smartphone users in small towns to those switching from feature phones to smartphones and expanding their use of home electronics, itel has become an integral part of millions of Indian households. (Itel Reaches 15 Crore Customers)
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According to Counterpoint Research itel has emerged as the number 1 feature phone brand in India with 36% market share, while the brand leads the overall phone segment under Rs 10,000 with 34% market share.
Rapid expansion in electronic product categories
Prioritizing its concept of 'Made to Last', itel has rapidly expanded into various electronic product categories such as TVs, Home Appliances, Speakers and Accessories, not just limited to mobile phones. Phones like the City 300 5G and Power 80 5G include features like IP ratings and MIL-STD certifications, testifying to the brand's durability. In addition, the company is providing customers with easy-to-use after-sales service and reliability through 100-day free screen replacement facility on eligible models, counter-replacement program and feature phone innovation series Aqua, Tough and Care.
A symbol of the unwavering faith shown to Eitel
Speaking on this special milestone, Arijit Talapatra, CEO, ITEL India said, “The milestone of 15 crore customers is a symbol of the unwavering faith that Indian families have shown in ITEL over the past ten years. It is a testament to our efforts to understand the changing needs of Indian consumers and provide reliable and affordable technology that matches their daily lives and aspirations”.
More useful technology for customers across India
“From mobile phones to TVs and home appliances, expanding into different product categories relevant to the needs of Indian households has been an important part of our journey and we will continue to focus on providing more useful technology and better experiences to consumers across India in the next phase.”
85% of customers found itel products value-for-money
In a recent study by Cybermedia Research, itel topped the segment with a score of 0.86 in the smartphone category, while leading the smart devices category with a score of 0.88. According to the findings of this study, 85% of consumers consider ITEL products as good value-for-money, 81% of consumers associate the brand with strength and durability, and 74% of consumers consider ITEL as a highly trusted brand.
With a strong network of over 1,000 service centers across the country, itel is committed to bringing modern technology to more Indian households by launching new products in the smartphone, TV and home appliances categories in the coming years.
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