The Indian entertainment industry and the world of digital streaming platforms is witnessing a huge and historic change, which will completely change the reach of Indian content globally in the times to come. 'JioHotstar', which has made a strong hold in the world of digital entertainment, has now made very aggressive and comprehensive preparations to hoist its flag not only in the country but also in the international markets. According to recent reports, Jio Hotstar has officially launched its premium services in major countries like United Kingdom (UK), Canada and Singapore, opening new doors of entertainment for the Indian origin audience living there as well as the foreign audience. Jio Hotstar, ready to give a tough competition to global giants like Netflix and Amazon Prime Video, is now bringing many exciting series, movies and non-fiction shows on its platform. With this international expansion, the new season of India's most popular and controversial reality show 'Bigg Boss' and the much awaited series 'Hunkar' has been announced to be streamed globally, which has created huge excitement among the audience from social media. The glory of 'Bigg Boss' in the international markets and the historic thrill of live voting. This step of Jio Hotstar in this huge market of growing OTT platforms is going to prove to be a milestone in the history of Indian television. As part of the company's plan, India's biggest and most watched reality show 'Bigg Boss' is now being made available to the international audience in all its glory in a total of 6 different languages. This time, the biggest and special thing about this show is that for the first time, viewers living in Singapore, Canada and United Kingdom (UK) will not only be able to enjoy the show, but they will also be able to be a part of the exciting process of 'Live Voting' by directly participating in every activity happening during the show. This is no less than a big surprise for the Indian viewers living abroad, because now they will be able to directly register their opinions and votes to save their favorite contestants. This global entry of 'Bigg Boss' has proved that the popularity of Indian reality shows has now gone far beyond the geographical boundaries of the country and the audience all over the world is crazy about it. 'Hunkaar' and other big projects will create a stir in the world of OTT. Not only 'Bigg Boss', but the much awaited series 'Hunkaar' is also all set to create another new history on the OTT platform in this month of September. This exciting and action-packed series will see strong performances from renowned actors, in which popular actress Aneet Padda playing the lead role is all set to win the hearts of the audience. Apart from this, the extremely talented actress Fatima Sana Shaikh is also going to be seen in an important and impactful role in this explosive series, which will bring a new twist to the story. Apart from 'Hunkaar', Jio Hotstar also has a long and attractive lineup of many big projects ready for the coming months, in which discussions are also going on about the audience's favorite chat show 'Koffee With Karan'. Through all these big projects and international releases, the platform is rapidly working on its strategy to attract the global audience and increase its viewership manifold. Expansion of Indian entertainment globally and big plans for the future. The pace with which the market and craze of OTT platforms is continuously increasing globally in the last few years has completely changed the way of watching traditional television. On the lines of Prime Video and Netflix, Jio Hotstar has also geared up and is continuously enriching its content bank keeping in mind the preferences of the global audience. According to the company's future plans, about 30,000 hours of new and fresh content will be added every year on this OTT platform, so that viewers will have no dearth of entertainment options. In this huge content library, every category of content including television shows, blockbuster movies, rich regional programming from different states, non-fiction reality shows, special programs for children and the increasingly popular anime will be made available globally. This subscription of Jio Hotstar Premium for the viewers in UK, Canada and Singapore is working to take Indian culture, language and stories to a completely new and modern global level, which is expected to usher in a new era in the entertainment world in the coming days.
