Mumbai: The Bollywood fashion controversy that erupted after Kriti Sanon featured in a jewelery brand's Raksha Bandhan advertisement wearing a non-conventional attire, took a new twist on Thursday after an old social media post by Kangana Ranaut started trending amid the ongoing debate over tradition versus modernity.
The controversy began after Kriti Sanon featured in Giva's festive campaign that received mixed reactions online. While many viewers appreciated the modern presentation of the festival, a section of social media users criticized the styling choices used in the advertisement.
The debate gained further momentum after Kangana Ranaut reacted to the campaign, raising questions over the outfit choice in the advertisement. Soon after, Kangana's older statement about women's clothing freedom resurfaced, creating a fresh conversation around fashion, personal choices and changing social values.
Why Kangana Ranaut's Old Post Is Creating Buzz
Amid the heated discussion, social media users started sharing Kangana Ranaut's previous Instagram post where she spoke about a woman's right to decide what she wears.
In the old post, Kangana had shared pictures of herself in a white lace corset-style outfit paired with high-waisted trousers. The actor had used the post to highlight that women's clothing decisions are personal and should not become a matter of public judgment.
The resurfaced post has created an interesting debate because many users are comparing Kangana's earlier views on fashion freedom with her recent comments regarding Kriti Sanon's advertisement. The contrast has made the old post viral across social media platforms, adding another layer to the ongoing Bollywood controversy.
How Kriti Sanon's Raksha Bandhan Ad Sparked Debate
The controversy started after Kriti Sanon appeared in a Raksha Bandhan campaign for jewelery brand GIVA. The advertisement featured Kriti celebrating the festival in a modern ethnic outfit that included a bralette-style blouse, cape and draped skirt. The styling received different reactions from viewers.
Supporters praised the campaign for presenting a contemporary version of Indian fashion and celebrating changing styles. However, critics questioned whether such an outfit was suitable for a traditional festival advertisement.
The advertisement also attracted attention because of a scene involving Kriti tying rakhi to a pet dog, which further increased online discussions. As reactions intensified, the campaign became one of the most talked-about entertainment topics on social media.
Kangana Ranaut Reacts To Kriti Sanon's Advertisement
Kangana Ranaut entered the debate by commenting on Kriti Sanon's Raksha Bandhan advertisement. She questioned why a traditional festival campaign required such styling when several other fashion choices were available. Her comments triggered a major online discussion, dividing social media users into different groups.
Some users supported Kangana's argument, saying festival advertisements should respect cultural sentiments. Others criticized her remarks, arguing that women should have complete freedom over their clothing choices.
The controversy soon expanded from a fashion discussion into a broader debate about women's independence, social expectations and changing cultural representation.
Kriti Sanon Defends Her Fashion Choice
Kriti Sanon responded to the criticism surrounding her advertisement and defended the message behind the campaign. She highlighted that the meaning of festivals comes from emotions, relationships and traditions rather than only external appearance.
Kriti also questioned why women's respect and cultural connection are often judged through their clothes. Her response received support from several social media users who argued that Indian traditions have always evolved and modern fashion can exist alongside cultural values.
GIVA Removes Advertisement After Backlash
Amid the growing controversy, jewelery brand GIVA removed the Raksha Bandhan advertisement from YouTube. The decision attracted further attention, with users debating whether brands should alter campaigns after online criticism.
The incident has once again highlighted the challenges faced by companies while creating advertisements around festivals, where they must balance creative freedom with cultural sensitivity.
Bigger Debate: Fashion Freedom Vs Traditional Expectations
The Kangana-Kriti controversy has become part of a larger discussion about women's fashion choices in modern India. Indian fashion has continuously changed over generations, with traditional clothing styles often blending with contemporary designs.
While some believe festival-related campaigns should maintain traditional aesthetics, others argue that personal expression and modern fashion should not be restricted. The debate reflects a wider social conversation about how women's choices are viewed in public spaces and digital platforms.
Social Media Turns Celebrity Debate Into National Conversation
The controversy shows how quickly celebrity opinions and brand campaigns can become major online discussions. With Bollywood stars having millions of followers, their statements often influence conversations around culture, lifestyle and social issues.
The Kangana Ranaut and Kriti Sanon debate has now moved beyond a single advertisement, becoming a discussion about fashion, traditions, freedom of choice and changing perceptions in society. For now, the controversy continues to dominate social media, with audiences divided over whether festival fashion should follow traditional expectations or embrace modern interpretations.