The company said this year’s collection includes premium, traditional and modern product lines, with products targeting both individual consumers and the corporate gift market.
The premium Trang Vang collection features redesigned gift boxes inspired by East Asian aesthetics, using premium materials and decorative printing techniques.
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The Pha Le Van Phuc and An Phuc Mooncake Box in Kinh Do’s Mid-Autumn collections. Photo courtesy of the company |
Among the new products is the Pha Le Van Phuc & An Phuc gift boxes, designed around the image of a full moon and themes of peace and prosperity.
Another premium collection, Trang Vang Que Hoa Vong Nguyet, draws inspiration from poems in the Ngu Che Thi collection written by Nguyen Dynasty emperors and incorporates Vietnamese cultural elements into its packaging.
The company has also introduced a Mini Lava-Filled Mooncake collection aimed at younger consumers, along with exclusive editions available through selected sales channels.
For e-commerce platforms, Kinh Do has developed gift boxes featuring illustrations inspired by traditional Vietnamese folk games with contemporary design elements.
The company’s traditional mooncake range has also been updated with new packaging while retaining familiar flavors. Additional product sizes and price points have been introduced to broaden consumer options.
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The Trang Vang Que Hoa Vong Nguyet pastry box. Photo courtesy of Kinh Do |
According to Kinh Do, this year’s Mid-Autumn campaign includes an expanded distribution network covering nearly 100,000 retail outlets across Vietnam, from major cities to rural areas.
The company has also expanded its presence on e-commerce platforms, including Shopee, Lazada and TikTok Shop, allowing customers to purchase products online for personal use or gifting.
Vaibhav Bhanchawat, vice president and managing director of Mondelez Kinh Do Vietnam, said the company continues to develop its Mid-Autumn product range while adapting to changing consumer preferences.
“For nearly 30 years, Kinh Do has been part of the Mid-Autumn celebrations of millions of Vietnamese families. This heritage inspires us to continue innovating our products and expanding access while preserving the cultural values associated with the festival,” he said.
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Exclusive Mid-Autumn Festival mooncake boxes at Kinh Do’s online store. Photo courtesy of the company |
The company said all products are manufactured at facilities that meet international standards and undergo quality control and food safety procedures.