KPMG launched a Sports Technology Hub in Bengaluru on Friday as it looks to tap into the country’s fast rising $21 billion sports economy.
Launched by KPMG in India CEO Yezdi Nagporewalla and Indian Olympic Association (IOA) President P.T. Usha, the hub will bring together artificial intelligence (AI), advanced analytics, computer vision and digital technologies to develop solutions for sporting organisations.
The facility will focus on areas including athlete performance, talent identification, stadium and venue management, fan engagement and large-scale sporting events.
Its technology offerings include AI-powered fan engagement platforms, computer vision-based training and match insights, digital ticketing and loyalty solutions, sponsorship measurement tools and athlete performance analytics. The hub will also showcase applications in cybersecurity, predictive maintenance, sustainability and generative AI-enabled content creation.
KPMG estimates the sports technology segment alone at approximately $1.2 billion, with potential demand from government sports organisations, federations, professional leagues, clubs, educational institutions and sports-related global capability centres.
The firm currently has around 250 professionals working across sports technology and related areas, with plans to expand its workforce as business opportunities grow.
Beyond the domestic market, KPMG sees an opportunity for India to become a technology delivery centre for international sports organisations, including global leagues and clubs. Its aim is to leverage India’s established technology capabilities to support the digital operations of sports entities worldwide.
The company has also identified the 2030 Commonwealth Games in Ahmedabad and India’s potential bid to host the 2036 Olympic Games as developments that could accelerate investments in sports infrastructure and technology.
The launch builds on KPMG’s broader work in the sector. Its 2025 report, Sportlight: The Business of Sports in India, estimated the country’s sports industry at $19 billion and projected it would cross $40 billion by 2030, growing at a compound annual growth rate of 12–14%.