Kriti Sanon finally responded to the backlash she has been receiving over her latest advertisement for a jewellery brand.
The advertisement, which was linked to the festival of Raksha Bandhan, sparked a debate online over its concept of tying a rakhi to a pet dog. Kriti’s outfit was also called inappropriate and revealing by several netizens.
On Tuesday, the 35-year-old actress took to Instagram and responded with a long note, saying that the festival is not linked to clothes.
The Crew actor wrote, “The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions. Rakshabandhan is a bond of protection. My sister and I tie rakhi to each other. We know we can protect each other no less than a brother would have.”
She added, “We pray for each other’s health, happiness & long life. And for us, this prayer and promise extends to our dogs too! Afterall, they are family! Also, when will we stop telling women what to wear?? Ethnic fashion has evolved over the years, but still a woman’s respect for her culture is measured with just her clothes!! Culture & Traditions are in her heart, not in her neckline!”
Interestingly, the said ad went live on July 20 but recently raised eyebrows after going viral on social media.
Alongside social media users actor-MP Kangana Ranaut also criticized the ad without naming Kriti directly.
She had written, “It’s a wonderful time to be a woman. Our closets are full of variety of clothes, today’s woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy!”