Maruti eVitara Price Hike— Maruti Suzuki, a company with a strong hold in the Indian automobile market, has given a big shock to the customers. The company has revised the prices of its first mid-size electric SUV. Amidst the ongoing discussions in the market, it has now become clear that Maruti eVitara price hike has been implemented. After this decision, there has been a change in the prices of different variants of this electric car. The company has cited continuous increase in input costs and inflationary pressure as the main reasons behind these increased prices.

Maruti eVitara Price Hike: Maruti Suzuki increased the prices of its first electric SUV e-Vitara, know the new prices.

Maruti eVitara Price Hike: How much did the price increase according to the variant?

Maruti Suzuki had launched its flagship electric SUV in the Indian market in February this year. This is the first increase in the prices of this vehicle since its launch. Under this amendment, the company has not made any change in the prices of the base variants, while making the middle and top variants costlier. According to the data received from car dealers, the prices of this car have increased by up to Rs 30,000.

• Delta (Base Variant): There is no change in the price of this starting variant. It remains stable at Rs 15.99 lakh (ex-showroom) as before.
• Zeta (Mid Variant): The price of this variant has increased the most by Rs 30,000. Now its new price has become Rs 17.49 lakh.
• Alpha (Top Variant): The price of the top-spec Alpha variant has been increased by Rs 20,000. After this, now its showroom price has become Rs 19.79 lakh.

Apart from this, there is also news of change in the prices of the variants coming under the ‘Battery-as-a-Service’ (BaaS) program offered by the company, due to which the mathematics of battery rental per kilometer will also be slightly affected.

Automobile experts and market trend

“The pressure on car manufacturers is clearly visible due to rising raw material costs and supply chain challenges. Not only Maruti, but companies like Hyundai and Tata Motors have also increased the prices of their select models. Keeping prices balanced amid the increasing competition in the EV segment is a big challenge.”
— Senior Automobile Analyst

Impact on customers’ pockets and competition

This decision will have a direct impact on those customers who were planning to take delivery of a new vehicle during the festive season or in the month of June. However, Maruti Suzuki claims that the impact of this increase will not be visible on the booking pace as it is getting good response at its NEXA dealership network across the country. In the Indian market, this vehicle has direct competition with powerful vehicles like Hyundai Creta Electric, Tata Curve EV and Mahindra BE6.

In this vehicle, customers get two battery pack options – 49 kWh (440 km range) and 61 kWh (543 km range). On the safety front too, this vehicle has received a full 5-star safety rating in the Bharat NCAP crash test, due to which it remains the first choice of the customers.