The MG Hector Tomahawk EV has crossed 10,000 bookings less than two months after launch, giving JSW MG an unusually strong start.
While the bookings are not the same as retail deliveries, and some can be cancelled, the 10,000 reservations are significant when MG’s entire September wholesale volume across all models was 8,018 units.
The Tomahawk EV starts at ₹19.49 lakh ex-showroom with the battery included. MG also offers a Battery-as-a-Service scheme which brings the upfront cost down to Rs 13.99 lakh and charges Rs 4.90 per kilometre, valid for a limited number of bookings. That price is a large part of the story.
The Tomahawk EV uses a 69.2kWh battery and has a claimed range of 517km.
It is available in both five- and seven-seat layouts and measures 4,745mm long with a 2,810mm wheelbase, so buyers are getting a genuinely large family SUV rather than a compact EV stretched with occasional extra seats.
The equipment list also helps justify the price. There is a 15.6-inch infotainment display, Level 2 ADAS, more than 80 connected-car functions and Vehicle-to-Home capability that can use the car’s battery as a power source for a house under suitable conditions.
The first owner also gets a lifetime battery warranty, subject to MG’s terms. Customer deliveries of the EV began in September.
The closest direct rival is the Mahindra XEV 9S. It launched from ₹19.95 lakh, ex-showroom, and is a dedicated three-row electric SUV. Its entry version uses a 59kWh battery with a claimed 521km range, while larger 70kWh and 79kWh options extend the (claimed) range up to 679km.
Mahindra therefore offers more battery and performance choices higher up the range.
MG counters with a larger 69.2kWh battery from the entry price, five- or seven-seat flexibility and a starting full-purchase price that slots slightly below the XEV 9S’s original launch price.
Both companies now also offer battery-financing options, although the schemes work differently and the advertised per-kilometre figures should not be compared as if they were identical rental products.
For a buyer, the cleanest comparison remains the full vehicle price, range, space, charging and equipment.
The booking pattern is also encouraging for the company. MG says demand is coming from Tier 1, Tier 2 and Tier 3 markets rather than being concentrated only in metros.
That matters because a large electric SUV needs confidence in charging and after-sales support outside the usual EV strongholds.
MG currently has roughly 510 customer touchpoints across 210 cities, giving the Tomahawk a wider support footprint than many new EV brands.
The company has indicated that delivery lead times can stretch beyond eight weeks, although waiting periods will vary by city and variant.
The Hector Tomahawk family also includes a plug-in hybrid, but its customer deliveries will only begin in November.
The PHEV starts at ₹25.69 lakh with the battery included and uses a 20.5kWh battery for more than 115km of claimed electric-only driving, with over 1,100km of combined range when the petrol tank and battery are full.
That means the first 10,000-booking milestone is especially important for the EV because it has created momentum before the second powertrain is fully in the market.
The next question is conversion. MG now has to turn those reservations into deliveries without long delays, while Mahindra, Kia and other manufacturers continue expanding their three-row electric offerings.