- Now what's new?
- McDonald's new experiment, excitement among customers!
- The price of the burger depends on your location
McDonald's Dynamic Pricing : Junk food craze has increased tremendously these days. Tell me who doesn't like junk food” (Dynamic Pricing)
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In fact, the company is taking steps towards pricing menus according to different restaurants, using AI and data. This means that burger prices don't have to be the same everywhere. It is said that the prices will now be decided according to the location and according to the amount that the customer can afford.
Will AI be in the lead role?
McDonald's is now working on setting burger prices regionally. For example, if people in a particular area are willing to spend more money, the price of a burger may be higher. On the other hand, if consumers in the same area are not willing to buy, or cannot afford, an expensive burger, the prices in such areas can be adjusted accordingly.
In addition, AI will take old sales data from different restaurants and analyze it to determine what is in high demand. Hence, burger prices may vary from region to region.
Has this system been implemented in India?
According to a Reuters report, this AI system is yet to be implemented in India. It is currently being used in McDonald's restaurants in the US. However, there is no information yet on when it will be implemented in India.
Data analysis of millions of transactions
More importantly, McDonald's AI system is monitoring data from a large number of restaurant transactions. Its purpose is to find out how much burgers are in demand in which areas and how much money consumers can spend in which areas. Therefore, the right price can be determined and the company can benefit from it.
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