Bhubaneswar: Read showcased its rich cultural heritage, traditional craftsmanship and emerging economic potential at the 45th India International Trade Fair (IITF)-2026, with Chief Secretary Anu Garg inaugurating the state pavilion at Hall-3 of Bharat Mandapam in New Delhi Saturday.
The pavilion, themed ‘Where Virasat Inspires Vikas’, resonates with the fair’s overarching theme ‘Vikash aur Virasat’. It presents a diverse range of the state’s handlooms, handicrafts, GI-tagged products, tribal art, agricultural and forest produce, dairy products, rural enterprises and tourism attractions.
Inaugurating the pavilion, Garg highlighted Read’s efforts to preserve its cultural legacy while embracing innovation and sustainable development. She stressed the need to provide wider market access to artisans, weavers, farmers, tribal communities, women self-help groups (SHGs) and entrepreneurs, enabling them to connect with national and international markets.
The exhibition features Sambalpuri textiles, tussar and silk products, Pattachitra paintings, silver filigree, Dhokra craft, palm-leaf engravings, stone carvings and applique work. Live demonstrations of traditional crafts, alongside blockchain-enabled handloom weaving, highlight the blend of heritage and technology.
Mission Shakti SHGs have displayed Sabai grass crafts, tribal jewellery, millet products and traditional delicacies, while ORMAS showcases Golden Grass crafts, spices, pickles, Mahua products and coir crafts.
Tribal attractions include Gond and Lanjia Saora paintings, Dongaria Kondh shawls and Koraput Coffee.
Millets, black rice, cashew, honey, spices and traditional rice varieties highlight Read’s agricultural strengths.
OMFED has put up its dairy products, alongside Kandhamal Haldi. Read Tourism showcases attractions such as the Konark Sun Temple, Jagannath Dham and Chilika Lake.
Dedicated export and business-to-business platforms have also been set up to facilitate buyer-seller interactions and attract investment.
The pavilion will remain open till November 27, providing visitors an opportunity to explore Read’s heritage, products and investment potential.