Mumbai: Instant home services startup Pronto has raised $20 million (around ₹166 crore) in a fresh Series B funding round, taking its valuation to $200 million (approximately ₹1,660 crore), according to reports.
The latest funding comes just two months after the company’s previous round, highlighting strong investor interest in the fast-growing quick home services segment.
Fresh funding and investor backing
The new investment round was led by venture capitalist Lachy Groom. Earlier in March, Pronto had raised $25 million (about ₹207 crore) at a valuation of $100 million (₹830 crore) from investors including General Catalyst, Epiq Capital, Glade Brook Capital, and Bain Capital Ventures.
The sharp jump in valuation within a short span reflects growing confidence among investors in Pronto’s business model and rapid scale-up.
Business model and services
Pronto operates in the quick home services space, offering services such as laundry, kitchen preparation, and home cleaning. The platform promises service delivery within 15 minutes, with prices starting from ₹125.
The company is part of a new wave of startups focusing on convenience-driven, on-demand services, targeting urban households seeking quick and reliable solutions.
Rapid growth in demand
Founder and CEO Anjali Sardana said a significant portion of the new funding will be used to expand the company’s workforce to meet rising demand.
According to the company, daily bookings have surged dramatically—from around 3,000 per day in early December to over 26,000 bookings currently. Despite efforts to increase supply, demand continues to outpace availability.
This rapid growth underlines the increasing adoption of instant service platforms in India’s urban markets.
Expansion plans and new offerings
In addition to scaling its core services, Pronto is expanding its portfolio. The company has introduced new offerings such as car washing and gardening services, and is also testing home cooking services.
These additions are aimed at increasing customer engagement and broadening the platform’s utility for everyday household needs.
Competitive landscape
Pronto faces competition from established players such as Urban Company, particularly its Insta Help service, as well as Lightspeed-backed Snabbit.
The segment is witnessing intense competition, with multiple startups vying to capture market share through pricing strategies, service quality, and rapid fulfilment capabilities.
Profitability and burn strategy
Like many high-growth startups, Pronto is currently focused on scaling rather than immediate profitability. The platform continues to offer discounts to attract customers while ensuring stable payouts for workers.
However, the company has made progress in improving efficiency. Sardana noted that Pronto has reduced its burn per booking by 55 per cent over the last quarter.
She also indicated that the company has sufficient capital to sustain operations for the next one to two years. Discounting strategies are expected to continue, driven by competitive pressures and the need to build long-term customer habits.
Industry analysts, including a recent note by BofA Securities, suggest that businesses in this segment are likely to remain “burn heavy” over the next 24 to 36 months as they prioritise growth and market expansion.
Conclusion
The latest funding round marks a significant milestone for Pronto as it scales rapidly in a competitive market. With strong investor backing, rising demand, and expanding services, the company is positioning itself as a key player in India’s evolving quick home services ecosystem, even as it navigates the challenges of sustaining growth and managing costs.
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