Ranveer Allahbadia reveals Farah Khan is India’s highest earning YouTuber? Know what The BeerBiceps claims

News India Live, Digital Desk: Famous podcaster and content creator Ranveer Allahbadia (The BeerBiceps) often makes shocking revelations in his show. But this time the claim he has made has created a stir in the digital world and Bollywood corridors. According to Ranveer, famous choreographer and film director Farah Khan has currently become one of India’s highest earning YouTubers. This revelation came when the content and reach of Farah Khan’s YouTube channel was being discussed. Farah Khan’s YouTube journey: The magic of food and gossip. Farah Khan has started her YouTube channel some time ago, where she is often seen cooking and having fun conversations with Bollywood stars. Ranveer Allahabadia believes that Farah has such a mixture of ‘star power’ and ‘content’ which big YouTubers do not have. Big stars like Shahrukh Khan to Abhishek Bachchan are seen in Farah’s videos, due to which the viewership and brand value of her channel is very high. Left behind the giants in terms of earnings? Ranveer indicated that YouTube’s earnings are not just from Adsense, but brand endorsements and collaborations play a big role in it. The way Farah Khan includes big brands in her videos and the organic reach her videos get, takes her to the top in terms of revenue. Although established names like CarryMinati and Bhuvan Bam are already present in India, Farah’s ‘high-profile’ reach puts her in a different category. Bollywood’s increasing inclination towards YouTube. This success of Farah Khan also shows that the big stars of Bollywood are now understanding the power of digital medium leaving the traditional media. Ranveer Allahabadia has often said in his podcast that the coming time is of ‘creator economy’. Farah Khan has used this platform to bring her personality closer to the people, and the love her ‘Vlogs’ are getting proves that the audience is hungry for behind-the-scenes stories.