- Reliance Retail’s big bang in the cosmetics sector
- Buy Priyanka Chopra’s ‘Anomaly’ brand
Mumbai | 30 April 2026: Reliance Retail Limited (RRL) today is a world famous actress and entrepreneur Priyanka Chopra Jonas has announced the acquisition of Anomaly, a global haircare brand. The historic deal includes all of the brand’s trademarks, assets and digital platforms. The acquisition will expand Reliance Retail’s fast-growing beauty portfolio, reinforcing its commitment to making world-class brands widely available in India.
The journey and characteristics of the ‘Anomaly’ brand
Priyanka Chopra founded the brand ‘Anomaly’ in 2021. The brand is primarily known for its ‘clean’, ‘vegan’ and high performance haircare products. By providing world-class products at very reasonable prices, the brand has established its own identity in the international market within a short span of time.
Strategic strategy of Reliance
With this acquisition, Reliance Retail now owns the entire intellectual property of Anomaly. Reliance will use its vast retail network and digital commerce platforms like ‘Tira’ to bring the brand to the doorsteps of Indian consumers. Reliance will focus on locally innovating these products keeping in mind the hair and skin concerns of Indian consumers.
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Collaboration with Isha Ambani and Priyanka Chopra
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, while welcoming the decision said, “Addition of Anomaly to our portfolio is a strategic step towards expansion of modern and fast growing beauty brands. We expect great growth in the Indian market from this collaboration with Priyanka”.
“This is an important milestone for Anomaly”
On the other hand, Priyanka Chopra will continue to play an important role as the ‘Creative Director’ of the brand. She said, “This is an important milestone for Anomaly. Reliance Retail’s reach and expertise in the retail space will allow the brand to reach even more consumers across the globe. I am extremely excited to work under a strong leadership like Isha Ambani”.
Global expansion will continue
Besides focusing on India, the brand will strengthen its global presence in North America, United Kingdom and Middle East countries. The confluence of global brand value and market expertise of Reliance is poised to take the brand to the next stage of development.
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