- In July 2026, the company recorded a strong year-on-year growth of as much as 34 percent in total sales.
- Classic and Bullet 350, two popular models, broke all previous sales records.
- A huge investment of Rs 1225 crore was announced for entry into the electric segment and construction of new plants.
In July 2026, Royal Enfield has once again recorded excellent sales. The company sold a total of 1,18,232 motorcycles this month, a growth of 34% compared to 88,045 units in the same month last year. The domestic market grew by 38% to 1,05,317 units, while exports grew by 10% to 12,915 units.
The mainstay of the company's success has always been the 350cc range. Models up to 350 cc (and the Flying Flea C6 electric bike) recorded sales of 1,05,048 units. 13,184 units of bikes above 350 cc were sold.
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Model wise domestic sales details-
- Classic 350: 39,197 units (July 2025: 26,516) – 47.82% growth
- Bullet 350: 26,245 units (July 2025: 15,847) – 65.61% increase
- Hunter 350: 22,031 units (July 2025: 18,373) – 19.91% growth
- Meteor 350: 11,152 units (July 2025: 8,600) – 29.67% growth
- 650 Twin: 2,223 units (July 2025: 3,349) – 33.62% decrease
- Himalayan: 2,192 units (July 2025: 1,556) – 40.87% growth
- Guerrilla 450: 1,435 units (July 2025: 688) – 108.58% increase
- Super Meteor: 805 units (July 2025: 1,091) – 26.21% decrease
- Shotgun: 372 units (July 2025: 34) – 84.19% decrease
Key Highlights:
- The dominance of the 350 cc range: While the Classic 350 remains at the top spot, the Bullet 350 has registered the highest growth of a whopping 65.61%. Hunter 350 for the younger generation and Meteor 350 for the cruiser lovers have received a good response. All these four bikes have a 349 cc J-series engine (20.2 hp power, 27 Nm torque).
- Big Engine Bikes: Bikes above 350 cc account for 11% of total sales. In this, the Guerrilla 450 has shown a strong growth of 108%, while the sales of 650 cc Twins and Shotguns have declined.
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- Debut in Electric Vehicles: Royal Enfield's Flying Flea C6 (Flying Flea C6) electric model is getting good response. The company is expanding this by opening 10 new touchpoints in Bengaluru.
- Future Expansion: To increase production capacity, Royal Enfield is set to invest Rs 1,225 crore to set up a new plant in Andhra Pradesh, which will be able to produce 4.5 lakh additional bikes a year.