New Delhi:In the 45th India International Trade Fair decorated in the Bharat Mandap, Uttar Pradesh has presented such a view of its rich heritage and changing picture, which has brought the cultural identity of the state on the international stage. Uttar Pradesh Pavilion decorated on the theme of 'Development and Heritage' was formally inaugurated by Chief Secretary Shashi Prakash Goyal. Uttar Pradesh is participating as a partner state in this fair which will run from 13 to 27 November.
The Chief Secretary said that it is the priority of the government to connect local artisans, entrepreneurs and small scale industries with the global market while preserving the age-old craftsmanship and cultural heritage of the state. The trade fair is an important platform to give national and international recognition to the state's products, industrial capabilities and development achievements.
UP's talent showcased in 145 stalls
145 stalls have been set up in the Uttar Pradesh pavilion from various districts including Varanasi, Lucknow, Kannauj, Moradabad, Bhadohi, Agra, Meerut, Aligarh, Azamgarh, Saharanpur, Jhansi and Gautam Buddha Nagar. Carpets of Bhadohi, brass products of Moradabad, perfume of Kannauj, Banarasi silk, chikankari of Lucknow and wooden handicrafts remain the center of attraction. Efforts are being made to take local artisans and weavers to the big market through the One District-One Product scheme.
The taste of UP will also be recognized globally
This time, along with handicrafts, the heritage of food is also a special attraction. Under the One District-One Cuisine initiative, Petha from Agra, Thuggu laddus from Kanpur, Asafoetida and Rabdi from Hathras, Jaggery from Muzaffarnagar, Amla products from Pratapgarh, Deshawari Paan from Mahoba and Desi Ghee from Auraiya have been displayed. The Chief Secretary said that this initiative will promote branding, packaging, quality and marketing of traditional dishes. Besides, new employment and self-employment opportunities will open for small businessmen and food processing units.
He described better connectivity, expressways, industrial corridors and investment friendly environment as the basis of economic progress of the state. After the inauguration, the Chief Secretary along with the officials visited the pavilion and interacted with the handicraftsmen, weavers and entrepreneurs.
On this occasion, Commissioner and Director of Industries. Vijayendra Pandian, Additional Commissioner Industries and Managing Director Small Industries Corporation Rohit Anand and other senior officials were present.