- Suzuki's big announcement
- India's first 'Suzuki Lounge' in Thane
- Servicing experience will be premium
Suzuki Motorcycle India Private Limited (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, today inaugurated the first 'Suzuki Lounge' in India. This new integrated service and customer experience center is designed to make workshop visits more comfortable, transparent and enjoyable. Riddhi Auto Agencies LLP (Riddhi Suzuki) inaugurated the first Suzuki Lounge at Pimpalghar, Bhiwandi in Thane (Maharashtra) by Mr. Vivek Jain (Assistant Vice-President – After Sales, SMIPL) and Shri. It was done by Osamu Thani (Operations Manager – After Sales, SMIPL). Officials of SMIPL and Riddhi Suzuki were also present on the occasion.
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Expressing his opinion about the inauguration, the Executive Officer of Sales and After-Sales of Suzuki Motorcycle India Pvt. Hari Krishna K. said, “Suzuki Lounge is an important step in our customer-centric approach and brings a sense of 'by your side' to the service experience. Today's customers expect more than just service. They need transparency, comfort and a premium experience. Through Suzuki Lounge, we are creating a great environment where customers can relax, stay connected and see with confidence the care and expertise that goes into servicing their vehicles.”
Suzuki Lounge: Where Service and Customer Experience Meet
The Suzuki Lounge brings together a modern service workshop, a premium customer lounge and a dedicated display area of new vehicles in a thoughtfully designed environment, giving customers a different and better experience than a traditional workshop visit.
The customer lounge reflects a hospitality-centric approach, featuring modern interiors, a sleek wood design feel and eye-catching, well-balanced lighting. Cafe-style reception, comfortable seating and dedicated conversation areas are designed to welcome customers during service visits. The service area looks directly connected to the lounge thanks to the open space (open layout) and glass partitions. Customers can sit in the lounge and have a clear view of all the movement in the workshop as Suzuki's trained technicians repair the vehicles. This outlet in Thane is equipped with four service bays.
A dedicated new vehicle display area has been created connecting the service and lounge areas. Here customers can view Suzuki's latest motorcycles and scooters during their visit, as well as get more information about their features. By combining transparency in the service process, the opportunity to learn about new products and a hospitality-inspired space, the Suzuki Lounge provides customers with a more reliable and enjoyable experience. With the opening of Suzuki Lounge, SMIPL is strengthening its after-sales network and customer touchpoints, giving the journey a more contemporary look.
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