The court has restrained Defendants 1 to 7, including unidentified John Does, from using, exploiting or misappropriating any attribute of Tabu’s personality or publicity rights without her consent or authorisation.
The restraint covers her stage name ‘Tabu’, her real name Tabassum Jamal Hashmi, voice recordings and duplications, signatures and initials, images, photographs and movie stills. Importantly, the injunction specifically covers misuse through AI, Generative AI, Machine Learning, deepfakes, face morphing and GIFs, and applies to websites, mobile applications, social media, the Metaverse and other physical or virtual mediums.
The actress had also complained about an online publication carrying a fabricated and disparaging statement purportedly attributed to her.
Her case was that she had never made the statement and that her team had already issued clarifications to leading newspapers. Despite this, the publication allegedly continued carrying the material. The court termed the publication, which Tabu had categorically denied, an “egregious act”, observing that its continuation despite the denial was concerning and appeared intended to sensationalise the content and earn money.
The concerned publisher has been restrained from circulating or disseminating the statement and directed to delete and take it down from all its platforms within three days of receiving the court’s order.