Mahindra’s Thar family has crossed 4 lakh cumulative wholesales, but the more revealing number is how quickly the five-door Thar Roxx has changed the shape of the brand.
Latest cumulative data puts combined Thar and Thar Roxx sales at 4,07,394 units. The three-door Thar accounts for 2,67,731 units, while the Roxx has already contributed 1,39,663 units in only 22 months.
That means the Roxx, despite arriving almost four years after the current-generation three-door Thar, already represents roughly 34 per cent of all Thar sales. More importantly, the sales mix is shifting towards it. In Q1 FY2027, the Roxx accounted for 61 per cent of Thar-family volumes, leaving 39 per cent for the three-door model.
The Thar brand crossed 3 lakh wholesales around September 2025. It needed only about ten more months to add the next 1 lakh units.
The reason is straightforward. The three-door Thar proved that a lifestyle off-roader could become a significant mainstream product. The Roxx then removed two of the biggest compromises that limited it as a family car: rear-seat access and everyday cabin practicality.
That wider appeal was visible from the beginning. Mahindra recorded 1,76,218 Thar Roxx bookings within the first 60 minutes of opening the order books in October 2024. Bookings are not the same as sales, but the scale showed how much pent-up demand existed for a five-door Thar.
The interesting part is that Mahindra has managed to grow the family without making the original Thar irrelevant.
The current three-door range is priced from about Rs 10.32 lakh to Rs 18 lakh, while the Thar Roxx spans roughly Rs 12.52 lakh to Rs 23.52 lakh. That gives buyers a clear choice rather than forcing both products into the same role.
The three-door remains the smaller, more focused option for buyers who value its short footprint and off-road character. The Roxx stretches the formula into a 4,428 mm-long five-door SUV with a longer wheelbase, more rear-seat space and a broader comfort and feature list.
Both retain petrol and diesel choices, while four-wheel-drive versions keep the off-road connection that gives the Thar badge its identity.
Between January and July 2026, Mahindra sold 42,473 Thar and Thar Roxx units, up about 5 per cent from the same period a year earlier. The pair contributed around 18 per cent of Mahindra’s SUV wholesales during those seven months.
Only the Scorpio family did more, with 60,599 units and a 26 per cent share. That puts Thar ahead of Bolero, XUV 7XO and XUV 3XO within Mahindra’s current sales mix.
The wider company numbers are also running strongly. Mahindra wholesaled 4,18,593 SUVs in the first seven months of 2026, up 19 per cent year on year. If recent monthly volumes hold, the company is on course to challenge 7 lakh SUV sales in a calendar year for the first time.
The 4 lakh milestone therefore tells two stories. The three-door Thar built a lifestyle SUV into a serious volume nameplate, selling more than 2.67 lakh units. The Roxx then showed how much bigger that audience could become once the same identity was packaged for everyday family use. At nearly 1.4 lakh sales in 22 months, the Roxx is increasingly the model driving the brand’s next lakh.