TVS Motor Company, a global leader in the two-wheeler and three-wheeler segment and part of TVS, today celebrated the milestone of 7 million customers worldwide. Also unveiling its brand new campaign ad ‘Tu Res Laga’, the TVS Apache brand has reached a significant milestone.
Since its inception in 2005, every TVS Apache has been built on the Track to Road philosophy, which translates TVS Racing’s championship-winning expertise into everyday performance. Backed by over four decades of racing heritage, the TVS Apache combines race technology, precision engineering and driver-centric innovation to deliver an unrivaled performance experience on every journey.
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Going beyond just motorcycles, TVS Apache has created the most enthusiastic riding community in the country. With over 5,00,000 registered members, this community is united by a common passion for performance, adventure and mutual camaraderie. Through rides, on-track experiences and direct interactions with the brand, TVS Apache is creating meaningful relationships that go beyond mere ownership.
Over the years, TVS Apache has consistently been the first to introduce several innovations in the category –
Roto-petal disc brakes, fuel injection, dual-channel ABS, various ride modes, TVS Smart Connect
features perfect for advanced riders such as Glide Through Technology (GTT), factory customization via a built-to-order platform, key-less ride system and traction control as well as dynamic stability systems. With a community of over seven million (7 million) customers across 90 countries, TVS Apache continues to maintain its identity as one of the fastest growing performance motorcycle brands in the world.
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To celebrate the milestone of 70 lakh customers worldwide and express gratitude towards them, the brand has introduced its new ad, ‘Tu Race Laga’. Eminent Indian filmmaker and National Award winner Shri. It is directed by Ram Madhwani. Based on TVS Apache’s ‘Track to Road’ philosophy, the ad showcases the brand’s identity of thrill, control and thrill on the racetrack.
Thanking customers, Gaurav Gupta, President, India Two-Wheeler Business, TVS Motor Company, said, “We thank 7 million TVS Apache riders for their trust and passion over two decades. From its beginnings in racing to becoming a global performance brand, it reflects the commitment of the entire ecosystem of TVS Motor. Through meaningful innovation, global expansion and a strong community of riders, we continue to grow in the field of performance motorcycling. We will continue to reach new milestones.”
Commenting on this milestone, Vimal Sumbli, Head Business – Premium, TVS Motor Company said, “Twenty years ago, TVS Apache was created with the philosophy of Track to Road, with a specific objective to bring the thrill, control and excellence of racing on the racetrack to the common rider. Today, reaching the 7 million (7 million) customer mark globally, TVS Apache has evolved into one of the fastest growing premium motorcycle brands in the world and We are proud to see a thriving community united by the same passion for riding. The inauguration of the ‘Tu Race Laga’ campaign is a tribute to every rider who challenges their limits, embraces progress and carries that passion into their daily lives. Looking to the future, we are committed to redefining motorcycling through continuous innovation, advanced racing technology and experiences that inspire riders around the world.”
TVS Apache Range
The TVS Apache is available in the Street/Naked, Supersport and Adventure Rally Tourer motorcycle segments, with engine capacities ranging from 160 cc to 310 cc:
Street/Naked: RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310
• Supersport: RR 310
• Adventure Rally Tourer: RTX
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