New Delhi: TVS Motor posted 7% growth in April 2026 sales at 4.73 lakh units, led by strong scooter and EV demand despite a dip in motorcycle sales. reported a 7 per cent year-on-year growth in total sales for April 2026, with volumes rising to 4,73,970 units compared to 4,43,716 units in the same month last year. The steady growth reflects sustained demand across segments, particularly scooters and electric vehicles, even as motorcycle sales witnessed a decline.
The company’s latest performance highlights a balanced expansion driven by domestic demand, improving electric vehicle adoption, and steady international business, reinforcing its position in India’s competitive two-wheeler market.
Two-wheeler segment drives growth
Two-wheeler sales, which form the core of the company’s business, recorded a 6 per cent increase, reaching 4,55,333 units in April 2026, up from 4,30,150 units in April 2025.
Domestic two-wheeler sales saw stronger momentum, growing 8 per cent to 3,48,545 units, compared to 3,23,647 units in the same period last year. This growth was supported by improving consumer sentiment and stable rural demand.
However, the motorcycle segment reported a decline, with sales dropping to 2,00,039 units from 2,20,347 units a year ago. Industry observers attribute this dip to shifting consumer preferences and increased competition in the segment.
Scooters and EVs show strong momentum
In contrast to motorcycles, the scooter segment emerged as a key growth driver. Scooter sales surged by 24 per cent to 2,11,158 units in April 2026, up from 1,69,741 units in April 2025. This growth reflects rising urban mobility demand and increased preference for gearless vehicles.
Electric vehicle (EV) sales also witnessed robust expansion, growing 36 per cent to 37,771 units from 27,684 units in the year-ago period. The sharp rise underlines the accelerating shift towards sustainable mobility solutions, supported by government incentives and growing consumer awareness.
The company has been steadily investing in its EV portfolio, which continues to gain traction in both urban and semi-urban markets.
Three-wheeler sales jump significantly
The three-wheeler segment recorded one of the highest growth rates, with sales increasing 37 per cent to 18,637 units in April 2026, compared to 13,566 units in April 2025.
This surge is largely attributed to the revival of last-mile connectivity services and improved demand from the commercial transport sector.
International business remains stable
TVS Motor’s international business posted a modest growth of 3 per cent, with total exports reaching 1,20,008 units in April 2026, up from 1,16,700 units in the corresponding month last year.
While global market uncertainties continue to pose challenges, the company maintained stable performance across key export markets, indicating resilience in its overseas operations.
Market outlook and strategy
The company’s April performance reflects a mixed trend across segments, with strong gains in scooters, EVs, and three-wheelers offsetting the decline in motorcycle sales.
Industry experts note that the continued growth in EVs and scooters aligns with broader market trends, where urbanisation, rising fuel costs, and environmental concerns are influencing consumer choices.
TVS Motor is expected to focus on expanding its electric mobility portfolio, strengthening distribution networks, and enhancing product innovation to sustain growth in the coming months.
Conclusion
Overall, TVS Motor Company’s 7 per cent sales growth in April 2026 highlights its ability to navigate a dynamic market environment. While challenges persist in certain segments, the strong performance in scooters and electric vehicles signals a strategic shift towards future-ready mobility solutions, positioning the company for sustained growth in the evolving automotive landscape.
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