This seaside town has topped the list as this year’s trending summer destination (Image: Getty Images)
A classic seaside resort has been named as an emerging hotspot for this summer.
Ahead of the summer holidays, you may be looking for ways to ditch delayed flights and lengthy airport queues. From an easy drive or direct train link, some of the most sought-after UK destinations have been revealed, and a charming Victorian seaside has topped the list.
Research from Booking.com found that the seaside town of Morecambe has seen a staggering 106% rise in interest, making it the fastest trending destination for this summer. While it might go a little under the radar compared to bigger beach towns in the UK, there’s certainly a lot to shout about Morecambe.
Nestled along the Lancashire coast, Morecambe is known for its sweeping sandy beaches, views of the Lakeland hills, and a stretching promenade that offers a traditional day out at the seaside. There are ice cream parlours, amusements, a cinema, a bowling alley, and of course, the quintessential fish and chip shops, all within easy reach – ideal for a fun-packed day out.
The stretching Morecambe promenade is a standout in the town (Image: Getty Images)
The five-mile promenade is ideal for taking a stroll adjacent to the stretching coast or for heading out on a bike ride, with ample space to enjoy. Fans of heavyweight boxing champion Tyson Fury might recall from his Netflix series that the Morecambe promenade frequently became his running track against the classic seaside vistas.
While the town centre is a little run-down in parts, Morecambe beach is what really draws in visitors, and it was even named one of the best beaches in Britain. It’s a far cry from the overcrowded beaches in Cornwall or Devon, and instead offers that quieter seaside escape with all the necessary amenities just a stone’s throw away.
Along the seafront, there’s also the Eric Morecambe statue, various art installations, and the restored, 1930s Midland Hotel, with its striking Art Deco architecture. There’s also Happy Mount Park, with children’s rides and a splash park, which is perfect for the little ones during the summer holidays.
Following a visit earlier this year, one holidaymaker shared on TripAdvisor: “Had a lovely week in Morecambe. What a lovely place, the beach was amazing. The weather was not that good, but we still loved it. Can not wait to come back next year.”
Morecambe has a sweeping coastline (Image: Getty Images)
“Surprised my wife with a quick seaside trip to Morecambe; she used to visit all the time as a young lass. Lovely scenic views. Especially loved the iconic Eric Morecambe statue. Some rather quaint restaurants along the prom, special mention to Bow window. We had a lovely hot chocolate from the costa too. Worth a visit,” another commented.
Although others warned: “Apart from a walk along the length of the promenade, there’s not really much to do in Morecambe. Was hoping for fish & chips for lunch and there was only one chippy all the way along where you could sit on the promenade – it was busy, so ended up in a hotel instead. Not the same.”
- Morecambe (+106%)
- Carnforth (+86%)
- Exmouth (+76%)
- Penzance (+45%)
- Stratford- upon-Avon (+42%)
Ryan Pearson, regional manager for UK and Ireland at Booking.com, said: “This summer, we’re seeing holidays redefined. While classic destinations remain hugely popular, travellers are becoming more intentional about why they travel – whether it’s to discover somewhere new, embrace a solo adventure or a child-free break, or to follow a personal passion. This year’s trends show people feel more inspired and adventurous than ever before.”
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