Samarth E-Mobility Private Limited today announced the launch of its electric mobility brand Avore Electric. Debuting with a brand advertisement, website and social media platform, Avor Electric presents a new approach to electric mobility that focuses on engineering excellence in intelligence. This approach is based on the principle of developing each important technology system itself.
Avore Electric is built on the belief that intelligence should be the foundation of the vehicle and not just a feature added to the bike. The brand stands on the single guiding principle of ‘Think intelligence first and then build a motorcycle around it’. The brand’s tagline, ‘Intelligence Beyond Motion’ represents the vision.
Over the past three years, Samarth e-Mobility’s team of over 100 engineers have developed more than 9 critical systems completely in-house at their dedicated R&D facility in Ahmedabad. It includes a patented battery management system (BMS), battery pack, motor, motor controller, power control module, DC-DC converter, onboard fast charger, display system and proprietary operating system. The company has also filed over 110 intellectual property applications till date. This vertically integrated approach is supported by the company’s proprietary suite of technologies Avore Source and an AVR platform architecture designed specifically for two-wheelers. Together, these two provide complete control over vehicle performance, reliability, software integration and overall rider experience.
Built from the ground up
At the core of Avore Electric is a fully integrated technology ecosystem engineered and developed entirely in-house. Based on Avhor Source and AVR architecture, the platform brings together each of the vehicle’s major subsystems under a unified engineering framework.
More than nine critical mechanisms have been designed and developed in-house, enabling seamless integration of hardware and software. This approach enables more responsive, superior performance, faster diagnosis, minimal downtime and continuous product improvement through software-based updates, providing customers with an ownership experience that evolves over time. With more than 110 intellectual property applications, Avore Electric is building a strong technological base in a market where many manufacturers are still dependent on others for hardware.
Targeting the underprivileged middle class
Avore Electric’s first electric motorcycle range is designed keeping in mind the riders in the 125cc–200cc motorcycle segment, one of the largest and most important commuter and lifestyle segments in India. These motorcycles are being developed for riders looking for a practical electric option without compromising on performance, reliability or everyday use. Based on the AVR platform and engineered with real-world driving conditions in India in mind, Avor Electric’s product portfolio has been designed to meet the changing expectations of today’s two-wheeler customers.
The brand plans to enter the market through a focused strategy based on a product-based saga, customer education, full stack component builds and a differentiated ownership experience that showcases the intelligence embedded in every layer of the motorcycle.
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Commenting on the launch, Mr. Priyank Rakholia, Co-Founder, Samarth e-Mobility said, “For three years we have been asking ourselves a simple question, why is there so little intelligence in India’s most used personal vehicle? We realized that the answer was not in the absence of a feature, but in the lack of commitment. True intelligence cannot be added from ready-made components, it has to be engineered from the ground up. Designed in-house. Engineering excellence in intelligence is not just a claim for us, but a methodology that drives every decision we make.”
Next move
Samarth E-Mobility is now gearing up to introduce Avore Electric’s first electric motorcycle range in the Indian market. The launch of the brand through brand advertising, website and digital platforms has initiated a comprehensive market penetration roadmap. Official product announcements and campaign reveals are planned in the coming months.
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