Greater Noida. The traditional dishes and sweets of Uttar Pradesh are attracting people from India and abroad in the UP International Trade Show organized at India Expo Mart. This time, for the first time, famous dishes of all 75 districts of the state have been given a place in the trade show under 'One District One Cuisine'. In this pavilion, the traditional Ghevar of Baghpat and the famous Palang Tod Barfi and Peda of Shamli remain special attractions.
People watching ghevar being made in front
People reaching the stall of Baghpat in 'One District One Cuisine' pavilion are not only tasting Ghevar but also watching it being made. Here five artisans are preparing fresh ghevar in front of people. People are really liking the crispness of Ghevar and the layer of khoya on top.
Many people from Delhi, Gurugram and Ghaziabad tasted the Ghevar of Baghpat. Some people were also seen stopping at the stall and watching the traditional process of preparing it.
Sweet making business for three generations
The business of making Ghevar has been going on in the family of Ishwar Dayal Aggarwal, resident of Aminagar Sarai, Baghpat, for three generations. Deepak Goyal, associated with the family, is running the stall in the trade show.
Deepak Goyal told that many customers ask him that Ghevar is a sweet usually available in Sawan, so how is it being sold in September. He told that the demand for Ghevar in Baghpat is not limited to Sawan only. Now people are liking it even at different times of the year. People are also getting information about the availability of Ghevar of Baghpat through social media.
According to him, Ghevar is being sold well every day in the trade show. Its price has been kept at around Rs 600 per kg. The use of khoya prepared from pure milk makes its taste special. The main feature of Ghevar is its crispy bottom and the layer of khoya on top. Apart from Baghpat, it is also in demand in Delhi and many districts of Western Uttar Pradesh.
Many people including Sonali from Delhi, Raveena Kashyap from Gurugram and Dharmendra Bhardwaj from Ghaziabad tasted Ghevar at the trade show.
Shamli's 'Palang Tod' Barfi and Peda are also favorite
At the same time, people are also liking Palang Tod Barfi and Palang Tod Peda of Sadhu Sweets of Shamli. Rakesh Garg, owner of Sadhu Sweets, said that crowds of customers have been reaching his stall since the first day of the trade show. Many types of sweets are available at the stall, but Palang Tod Barfi and Peda are especially liked.
According to Rakesh Garg, through the trade show, we are getting an opportunity to present the traditional sweets of Shamli to the people and foreign guests coming from different parts of the country.
Foreign guests are also enjoying the sweets of UP
Rakesh Garg said that foreign businessmen from Vietnam, Russia, Belarus and Austria are also staying in hall number 17 of the trade show. These guests are showing interest in Indian sweets and traditional dishes. Breaking Shamli's bed, they are also enjoying the taste of barfi and peda.
By providing a platform to the traditional food products of the state under 'One District One Cuisine', local artisans and sweet traders are getting an opportunity to reach new customers. Ghevar of Baghpat and Palang Tod sweets of Shamli have emerged as examples of this. With this, along with giving recognition to local products, the possibilities for businessmen to reach new markets are also increasing.
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