- Shah Rukh Khan becomes the new brand ambassador of Vi
- 'V!' Instead the company's new 'Vi' logo
- 45,000 crore investment plan in next 3 years
Shah Rukh Khan Vi Brand Ambassador with New Logo: Telecom Company Vi So the earlier Vodafone Idea is now coming in a new avatar. For this new beginning, the company directly invited King Khan of Bollywood, Shah Rukh Khanhas been made its brand ambassador. The company made the official announcement on Tuesday. Not only Shahrukh, the company has also changed us. First the 'V!' There was such a logo now it has been changed to 'Vi'. 'Vi badal raha hai… be ready'. It means Vi is changing, be prepared.. a new campaign has also been started. VI new Logo:
SRK's entry important?
Vi is going through a big change right now. This company of Aditya Birla Group is currently focusing on increasing the customer base. The company was in some trouble in the past, but now it is recovering. The company has made a plan to invest 45 thousand crore rupees for the next three years. Attempts are being made to take money from banks for this. At such an important time, a big face like Shah Rukh has been associated with the company. This will definitely benefit the company. Shahrukh will be the King Khan brand ambassador for as long as this campaign lasts.
What did the CEO of the company say?
Vi CEO Abhijit Kishor said, “This is not just a logo change but the first glimpse of how the Vi brand is evolving. We want to do something different in the telecom space. We want to make our customers' lives even easier by giving them a better experience.”
“You will see many more changes in the coming weeks. We will be bringing new offers, new campaigns and new experiences for customers. This new identity shows optimism. It is optimism for what we can do next as a tech company,” he added.
Is Vi getting back on track?
As reported by Business Standard, the owners of Vi have agreed to guarantee the loan. So now the possibility of getting a loan from SBI, the largest bank in the country, has increased. Also the company needs money to expand 4G and roll out 5G. For that, they want to raise 35 thousand crores, and as the first phase, they have raised 6400 crores in the quarter ended in June. The best news is that Vi added 240,000 new customers in the month of July.
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This is the largest number of customer additions
This is the highest number of customer additions in a single month in the last two years. The company's customers have been increasing for six consecutive months since February. This is a big deal for the company. Kumar Mangalam Birla, who is the chairman of ABG and also the chairman of Vi, said, “The issue of AGR i.e. dues to the government has been resolved. So the company has come out of the toughest period. Now we have financial clarity and strength to invest. 2026 was the year to resolve the issue and 2027 will be the year to demonstrate.”
In short, Vi is now ready to hit the ground running. Bringing Shah Rukh Khan along, a new logo and a new vibe. It goes without saying that Vi is all set to take on Jio and Airtel now.
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How has VI replaced the logo so far?
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