“High-growth, low-maturity markets such as Vietnam offer the greatest potential to build new capabilities,” according to the annual Global Wealth Report 2026 by U.S.-based Boston Consulting Group.
Vietnam’s financial wealth growth is estimated at more than 9% a year in the 2025-2030 period, among the four highest rates in the top 20 emerging markets, along with Turkey, India and Chile.
Financial wealth growth forecast of emerging markets. Graphics by Boston Consulting Group |
However, many wealthy people have money but do not know how best to manage it. The report said that a logistics director in HCMC, a software entrepreneur in Mumbai or a construction company owner in Sao Paulo are examples of those with around half a million dollars in their bank accounts but with little investment, largely because they have not received advice on what to do with their money.
Investment product offerings are limited, there are few service providers, and the service model is still largely based on retail banking rather than specialized wealth management.
Boston Consulting Group said the segment of individuals with US$250,000 to $5 million, also referred to as the emerging high-net-worth tier, in financial assets is growing rapidly in markets such as Malaysia and Vietnam.
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Customers shop in a supermarket in Hanoi in February 2026. Photo by VnExpress/Hoang Giang |
However, services for this segment remain largely untapped. These people have greater investment needs than simply placing money in savings accounts, especially as interest rates decline, but they do not yet qualify for services offered by international financial funds. At the same time, domestic products and services have yet to keep pace with demand.
BCG estimates that emerging markets will add about $12 trillion and contribute 10% of global wealth growth by 2030.
This growth will be driven by rising domestic savings rates, strong economic growth, and the expansion of the middle and affluent classes.
Within that group, individuals holding more than $250,000 in financial assets are forecast to grow at an average annual rate of 8%, adding about one million millionaires by 2030.
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