VisitSingapore.com had nearly 424,000 visits, up 6%, according to digital analytics platform Similarweb.
Thailand’s Tourismthailand.org was third with around 338,000 visits, down 20% from the previous month.
Vietnam.travel also recorded stronger visitor engagement than its regional counterparts, with visitors spending an average of 53 seconds on the website, compared with 44 seconds on Singapore’s and 43 seconds on Thailand’s portals.
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A screenshot shows the interface of Vietnam’s national tourism website Vietnam.travel. |
The Vietnamese website averaged 1.92 pages viewed per visit as against 1.63 for VisitSingapore.com and 1.76 for Tourismthailand.org.
International visitors accounted for nearly 91% of Vietnam.travel’s traffic, compared with 86% for Singapore and 62% for Thailand.
The Vietnam National Authority of Tourism said Vietnam.travel is undergoing upgrades to its interface, content and technology to better support international visitors throughout their trips in the country.
The website, which initially offered content only in English, now has 10 more languages: Japanese, Chinese, Korean, French, German, Russian, Spanish, Portuguese, Hindi, and Thai.
It covers nature, culture, heritage, islands and coastal destinations, cuisine, leisure, and travel experiences.
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Foreign tourists on Bui Vien walking street in downtown HCMC. Photo by Read/Quynh Tran |
The platform is also being developed to incorporate services such as tour searches, flight bookings, hotel reservations, attraction tickets, transportation, eSIMs, and golf course access.
Visitors will be able to choose services, submit booking requests, and make online payments through these integrated connections.
Artificial intelligence is on the cards to support conversational translation, information searches, travel consultations, and personalized itinerary planning based on individual preferences.
The authority aims to transform Vietnam.travel from a destination information website into a platform connecting international visitors with local destinations, domestic businesses, and service providers.
The development is being carried out in phases, depending on progress in partner integration, data standardization, system testing, and service rollout.