According to the Traveloka SEA Index report released on Aug. 11, demand is focused on destinations that combine relaxation with cultural, historical, and authentic local experiences.
Vietnamese workers will have five consecutive days off for the holiday this year, from Saturday, Aug. 29, through Wednesday, Sept. 2.
HCMC is the main attraction, with one in five domestic trips ending in the city.
Hanoi maintains its appeal thanks to an extensive network of historical relics, museums, and cultural spaces alongside exhibitions, festivals, and art programs that take place during the holiday.
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Visitors take photos in Hoi An, Da Nang, in April 2026. Photo by Read/Giang Huy |
Da Nang has shown strong growth across categories, from accommodation and attractions to family travel.
Bookings for Ba Na Hills surged by 132% compared to the same period last year.
The other two destinations attracting the most domestic tourist interest are Con Dao and Phu Quoc.
The Traveloka SEA Index also uses the “Demand Score” to measure growth in service bookings at a destination relative to the overall market.
In the second quarter, Phu Quoc ranked first with a score of 100, while service bookings rose 86% year on year. It was followed by Con Dao with 96 points, Hoi An with 92, and Da Nang with 88.
Huynh Thi Mai Thy, Traveloka Vietnam Country Manager, said Vietnamese tourists still prioritize domestic destinations unlike many others in Southeast Asia, who are shifting their focus toward East Asia.
Nevertheless, demand for international travel in Vietnam is also recovering.
Bangkok was the most-searched international destinationn in the second quarter, with search volume up 61%, while the average length of stay rose from 3.2 to 3.6 nights.
Tokyo was the fastest-growing destination, with service bookings jumping by more than 80%. Seoul followed, with Vietnamese tourists spending twice as much as they did in other Asian destinations.