Farmer covered in mud, fitted fashion on the body and model style on the village footpath… this strange style of Nishant Kerketta of Jharkhand is now making a lot of noise on Instagram. The same man who can be seen working barefoot in the fields amidst the paddy, in the next frame looks like a model from a fashion shoot with an oversized coat, boots, sunglasses and a gold watch. There is neither an expensive studio nor the glamor of a big city in his reels.
Sometimes a mud house, sometimes a farm, sometimes a river bank and sometimes a village road becomes her fashion backdrop. The special thing is that the combination of her desi background and high-fashion look is attracting people the most. In one reel, he overturned the mockery made on the fashion sense of the village boys with his own style, after which he was even called 'Aura Farmer' in the comment section.
Who is Nishant Kerketta?
Nishant Kerketta is from Jharkhand and creates fashion and fitness content along with farming. The specialty of his social media profile is that instead of hiding his rural life, he makes it a part of his content. As comfortable as her pictures and videos look while working in the fields, her confidence in her fashion look stands out.
Her fashion sense is also quite special. He often styles loose-fitting shirts, wide-leg trousers, long coats, denim, ties and boots with muted colors like white, black, gray and charcoal. In many looks, sunglasses and watches complete their outfits.
How does the entire look change from farm to fashion reel?
In many of his reels, he is first seen working in the fields. The clothes are simple and the whole atmosphere is of village. After this the video suddenly takes a transition and the same person is seen in coat, shirt, tie, boots and sunglasses. This 'before and after' style has become the biggest hook of his reels.
Village boys can't do fashion? Nishant gave a stylish answer
In one of his viral reels it is written – 'Gaon ke ladke can't dress well'. After this her complete fashion look appears on the screen. Social media users liked this look of white shirt, light blue denim, printed tie, long coat, boots, gold watch and tinted sunglasses.
Reaction received from Bollywood also
Along with common social media users, reactions of some famous faces were also seen on Nishant's fashion video. Bhumi Pednekar commented “Kya baat hai” on a video, while Shibani Dandekar praised her style. After this, the discussion on social media regarding his profile increased further.
Why are people calling 'Aura Farmer'?
Nishant's popularity is not just because of clothes. The biggest attraction is his reels. Contrast of village simplicity and glitter of fashion. On one side there is field, soil and farming work and on the other side the same person is seen in a very confident modeling pose. Social media users are calling him 'Aura Farmer' because of this unique combination.
The specialty of his content is that he does not show rural life as separate from fashion. Rather, they make the fields, soil, home and village environment a part of their fashion shoots. Perhaps this is the reason why people are finding Nishant Kerketta's reels not just a fashion video, but a complete visual statement that 'even a village boy is no less than anyone in style'.