YouTube-Instagram creators will now have a separate identity, Google launches new feature “Search Profiles”

Tezzbuzz Desk- Google has introduced a big update for digital content creators. the company has “Search Profiles” A new feature has been launched, through which creators and publishers will be able to show their content in Google Search and Google Discover in a better way than before. This feature will act as a kind of personal content hub, where a creator’s videos, social media posts and other online content will be visible in one place.

Google believes that this will make it easier for users to find content from their favorite creators and will also increase the online visibility of the creators.

What are Google Search Profiles?

Google Search Profiles is a new feature that allows creators to create their own digital profiles. In this profile, their bio, profile photo, website, social media accounts and latest content will be visible on a single platform.

When a user searches for a creator on Google Search or Google Discover, they can see the entire content hub of that creator. This will reduce the need to search for information by visiting different platforms.

Which creators will get the benefit?

Google has set some eligibility conditions for this feature. Must have at least 1 lakh followers or subscribers on YouTube, Instagram or X (formerly Twitter). At least 3 lakh followers are required on TikTok. User must be 18 years of age or older.

Eligible creators can create a new profile by linking their social media accounts or claim a profile already created by Google.

Reach will increase in search and discover

According to Google, this feature will give creators an opportunity to manage their online identity in a better way. Through Search Profiles, their new content, videos, articles and social updates will be able to reach the audience in a more organized manner.

This will improve content discovery and the audience will get the experience of watching content from all the platforms of a creator in one place.

Knowledge panel will also be more smart

If a creator claims his Search Profile, Google can also update his Knowledge Panel. New avatar, bio, social media links, website and recent content can be added to it.

For those who already have a Knowledge Panel, their profiles will also be improved with new information.

How to create Search Profile?

Eligible users can go to Google’s profile claiming platform and sign in with their Google Account and social media accounts. After this they can setup their profile and add necessary information to it.

Information that can be included in the profile: Profile photo, bio, website link, social media accounts, video platforms, other professional information.

Presently the facility started in America

Currently the Google Search Profiles feature is made available only in America. However, the company has indicated that in the coming time it will be rolled out for other countries and more creators as well.

If this feature is launched in India, millions of content creators, YouTubers and influencers may get a new opportunity to strengthen their digital presence.

Creator economy will get new support

Experts believe that the Search Profiles feature can further strengthen the creator economy. Having content, social profiles and identity in one place will help creators grow their audience and strengthen brand value. This step of Google is considered to be a big change in the world of digital content.