Kia India crosses 1 lakh ‘Kia Connect’ renewals; Growing consumer response to connected car services

Mumbai: Leading mass-premium automaker Kia India has announced that it has crossed the milestone of over 100,000 paid Kia Connect renewals in the country. The company has reported over 30 percent retention for connected car subscriptions. From this crucial stage Kia’s Intelligent There is a growing trend and continued engagement of consumers towards the mobility ecosystem. Interestingly, customers have preferred the service even after the initial three-year free subscription period. Globally, Kia has maintained a registration rate of over 97 percent, reflecting the growing demand for connected technology among consumers.

This achievement underscores the long-term value and customer loyalty of Kia’s connected ecosystem. This growing influx of innovations signals a clear shift, in that consumers are now making connected technology an integral part of their daily driving experience, rather than just an early adopter.

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Commenting on this milestone, Atul Sood, Senior Vice President, Sales & Marketing said, “Crossing the milestone of one lakh Kia Connect subscription renewals reflects the growing confidence of our customers in our connected mobility ecosystem. Apart from the complementary period, we are getting more convenience, We are committed to advancing our digital platforms for a smarter, more connected driving experience, demonstrating the day-to-day value we deliver through safety and control.”

Launched in 2019 as UVO, the platform is now known as Kia Connect. Along with this, Kia India has been at the forefront of connected car evolution in the country. The platform has evolved over the years with various innovations such as smartwatch connectivity, voice assistant integration (Alexa), over-the-air (OTA) updates, Surround View Monitor (SVM), Kia Connect Subscription and the new Kia Connect 2.0. All these features provide a comprehensive and future-proof digital ecosystem.

Today, Kia Connect has revolutionized basic ownership by adding the best of features, offering over 100 features across five key pillars of Navigation, Remote Control, Convenience, Vehicle Management and Safety & Security. Advanced technologies, such as Connected Car Navigation Cockpit (CCNC), digital key, Kia Remote Diagnostics with OTA software updates, surround view monitoring and multilingual voice recognition provide a hassle-free, safe and exciting driving experience.

This trend of renewal is reflected in the tangible benefits that customers receive every day. These include remote vehicle access, real-time diagnostics, advanced security, predictive alerts and overall convenience. These capabilities provide greater peace of mind, making Kia Connect an indispensable tool for modern travel needs.

Kia India It is strengthening its relationship with customers through initiatives such as Drive Green and Kia Inspiring Drive (KID), which promotes sustainable driving. These initiatives help to increase brand engagement and interaction among consumers through unique experiences.

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