Paris Hilton DJs Karl Lagerfeld NYC campaign bus takeover

Paris Hilton transformed New York’s Herald Square into a fashion and music stage during the launch of Karl Lagerfeld’s Spring/Summer 2026 campaign. The event combined live DJ music, fashion presentation, and public performance.

Hilton performed a DJ set from the top of a vintage double-decker bus. The setup attracted large crowds in Midtown Manhattan. The performance created a mix of street-style energy and luxury fashion branding.

The event was organized as part of a tribute campaign for late designer Karl Lagerfeld. It celebrated his continuing influence in the fashion world. The campaign brought together music, creativity, and high fashion in one public showcase.

A major highlight of the event was the appearance of Choupette, Karl Lagerfeld’s famous cat. The character was presented through a lifelike costume display. This marked Choupette’s first appearance in New York since the Met Gala 2023.

Choupette has remained a symbolic figure of Lagerfeld’s legacy since his death in 2019. The cat continues to represent the designer’s personal and creative identity in modern campaigns.

The event also featured other performers and guests. DJ Pamela Tick opened the show with a set before Paris Hilton took over. Creative influencers such as Young Emperors also attended the celebration.

Paris Hilton wore a black bomber jacket, mini skirt, and heeled boots styled with Karl Lagerfeld accessories. Her outfit matched the brand’s bold and modern aesthetic.

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