“From IT Engineer to Jewelry Entrepreneur: Snehal Mhatre created a special identity for ‘Jiza Jewelry Collection’”

An ordinary girl from Alibaug has today made a special place in the hearts of thousands of women on the basis of her dreams, hard work and love for culture. This is an inspiring story Snehal Milind Mhatre After making a successful career as an IT Engineer and Professor, he established himself as a successful Jewelry Entrepreneur.

Snehal Mhatre was an IT Engineer and Professor by profession. In the year 2020, she decided to leave her job for her child. But this was the time when he started identifying himself in a new way. Since childhood, he was fond of traditional jewelery and had a dream in his mind –
“To make Marathi culture and traditional jewelery accessible to every woman by giving it a modern look.”

To realize this dream, he did a course in Handmade Jewellery. Also studied in depth the history of traditional Marathi jewellery, its tradition and cultural significance. It was from this hard work and passion that – “Jiza Jewelry Collection” Of.

Under “Jija” he started manufacturing many Marathamole jewelery like Nath, Bugdi, Kudi, Jhube, Tanmani, Kolhapuri Saaj, Jondhalemani, Bajuband, Dorlan, Mangalsutra, Chinchpeti, Choker, Saree Pin, Khopa and traditional bangles with modern designs. What started as online sales from home, but the love and trust of customers made “Jija” rapidly popular.

His exhibition journey started in the year 2023 with “Gandharva Performance” and “Palava Carnival”. After this, “Jija” got access to big exhibitions like “Morya”, “Ghe Bharari”, “Kasba” and “Kasturi”. Especially the collaboration with “Morya Performance” and Sunita Madam gave a new identity to this brand.

Today “Jiza Jewelry Collection” has its own beautiful studio, which is completely designed with a glimpse of traditional Marathi culture. Many Maharashtrian brides come here especially to buy jewelery for their wedding. A wonderful confluence of culture, art and modernity is visible in every design.

Snehal Mhatre’s aim is not only to do business but also to make women self-reliant. By providing employment to many needy women, she has worked to give them recognition for their skills and boost their self-confidence. This is why “Jija” has become not just a jewelery brand but a symbol of women empowerment.

Today the jewelery of “Jija” has reached beyond Maharashtra to Karnataka. Many Marathi actresses have also liked the designs of “Jija”. Now orders have also started coming from countries like Dubai and America through social media and YouTube blogs. In this way “Jija” is gradually making its mark at the international level.

However, there were no less challenges in this journey. Many people asked him questions –
“Why do you sell jewelery after being an engineer?”
But Snehal never compromised with his dreams. Her goal was clear and she continued moving forward.

The strong support of her husband, love of her children, support of her parents and support of her family became the biggest forces behind her success. Besides, the guidance of Sunita Madam also played an important role in the success of “Jija”.

Today Snehal Mhatre’s dream is that “Jiza Jewelry Collection” becomes the identity of Marathi culture not only in India but all over the world. She wants that a special ornament of “Jija” should shine in the beauty of every Marathi woman.

This story of hers makes every woman believe that –
“If your dreams are yours, your hard work is true and you have the support of your family, then even an ordinary girl can create her own successful brand.”