itel Aqua— Mobile manufacturing company Itel has launched its new and unique feature phone itel Aqua in the Indian market. This is the first affordable keypad phone in the country that comes with IP67 rating. This rating simply means that this phone is completely dustproof (safe from dust) and will not get damaged even after falling in water. The company has prepared it keeping in mind the everyday needs of common consumers and the problems of the phone suddenly falling or getting wet in water.

itel Aqua: India’s cheapest waterproof feature phone launched, IP67 rating available at low price

Water and dust tension over, big bang in budget segment

Generally, a strong water-resistant rating like IP67 is seen only in expensive smartphones. But Itel has created a stir in the market by including this premium feature in a basic keypad phone. itel Aqua can work completely safely even if kept in 1 meter deep water for half an hour (30 minutes). This phone will prove to be very useful for people working in rural areas, farmers and fields, whose phones often get damaged due to water, sweat or dust during work.

Combination of useful innovation with strength

The company has made the design of the phone rugged and strong so that there is less risk of it breaking even if it falls. Along with this, features like long lasting battery and bright torch are also provided in it. Local dealers of Delhi’s Karol Bagh mobile market say that the demand for such waterproof phones is seen highest in small towns and markets just before the onset of monsoon.

Official statement and market reaction

“We understand the real-world problems faced by Indian consumers. Devices used to get damaged quickly due to sudden rain or dust getting into their phones while at work. itel Aqua is the most affordable and sustainable solution to this problem.”
— Company spokesperson, Itel India

Impact and availability on general public

This phone has brought a big relief to those who want to have a robust device as a secondary phone. This phone will soon be available for sale at offline retail stores in Tier-2 and Tier-3 cities of the country. With the arrival of this phone, the pressure on other feature phone brands present in the market to upgrade their devices will also increase.