Explainer: From airport to gym, why do celebs get themselves spotted by paparazzi? Know the whole inside story

Celebrities Vs Paparazzi: In today’s times, the relationship between Bollywood and social media has become so deep that sometimes the stars’ airport look, gym outfit or dinner date is discussed more than any film. Every day paparazzi cameras are seen behind some celebrity or the other. In such a situation, a question often arises in the minds of people, whether the paparazzi really reach everywhere themselves or do the celebrities themselves call them?

So let us tell you that, yes, often celebs tell the paps about spotting them. Actually, paparazzi culture has now become a kind of marketing strategy in the entertainment industry. But it is not that paps are always called, sometimes stars suddenly get captured on cameras. At the same time, there are many occasions where his team informs the photographers about his arrival in advance.

After all, who are the paparazzi?

Paparazzi means photographers and videographers, who click pictures and videos of celebs. They sell these photos and videos to media portals, Instagram pages, YouTube channels and news websites. This culture of paparazzi has increased rapidly in India in the last few years. These people are very active especially in the film industry Mumbai. Apart from this, many paparazzi pages have themselves become small media brands. He has millions of followers on Instagram.

Why do celebs call paparazzi?

1. To remain in publicity and limelight

In today’s time, being in limelight for celebs is also a part of stardom. If a celebrity is not seen for a long time, his popularity may be affected. That’s why many stars remain in front of the media continuously.

2. Film or brand promotion

At the same time, this is also done because of film or brand promotion. In fact, when a star’s new film is about to release, his exposure to the public suddenly increases. Sometimes casual spotting is also a part of the promotion strategy. For example, seeing an actor in a new hairstyle or physique can be a way to create buzz for the film.

3. To increase social media engagement

Today Instagram trends and viral clips matter a lot. Even a short video brings millions of views. This increases the online reach of celebs.

4. Image Building

Some celebs want to show themselves as a family person, fitness freak, fashion icon or down to earth. In such a situation, the paparazzi’s video strengthens this image.

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How does the paparazzi get the news?

This entire system runs on networking. The PR team sends the location and timing of the celebs to the photographers. At the same time, some paps track the daily routine of celebs. Paps are already present around salons, gyms, restaurants and airports. Many times security staff or local sources also give information about celebs to the paps. Now some places in Mumbai have become paparazzi hotspots because celebs often visit there.

How is the relationship between celebs and paps?

The relationship between celebs and paps is completely professional. Both get benefit from each other. Celebs get publicity, remain in trend, films and brands get benefit. At the same time, paps get exclusive photos and videos, views and followers increase, and money from media houses. For this reason many celebs behave well with paps. But sometimes there are controversies also.

Not every celeb likes paparazzi culture. There are many stars who have become angry about their privacy. These include celebs like Jaya Bachchan, Alia Bhatt, Anushka Sharma, Kareena Kapoor Khan, Shahrukh Khan, Rani Mukherjee. Especially these celebs get angry when the photos of their children went viral, or an attempt was made to spot them inside the house.

Social media changed the whole game

Earlier, paparazzi photos were limited to magazines or TV only. But now Instagram and YouTube have made it a big business. His videos go viral on social media within minutes. Fans give their reactions on each one. Celebs’ fashion becomes a trend. Apart from this, trolling also starts. This simply means that paps are now becoming a big part of not just photography but the entertainment industry.

What is fake publicity?

Some people consider this culture of paps and celebs as ‘scripted fame’. Whereas many experts say that this is a part of modern celebrity culture. From Hollywood to Bollywood, paparazzi and PR strategy have now become the reality of the entertainment business. The truth is that not every spotting is done, but many can be done even with a plan.

FAQ

1. Do all celebrities call the paparazzi themselves?
-No, not every spotting is a plan. Many times celebs are suddenly captured on cameras, but on many occasions the PR team gives information in advance.

2. How does the paparazzi know the location of celebs?
-Paps get information through PR team, local sources, security staff and daily routine of celebs.

3. Do celebs benefit from paparazzi culture?
Yes, this helps them in publicity, social media reach and promotion of films and brands.

4. Which stars are angry with the paparazzi culture?
Many stars like Jaya Bachchan, Alia Bhatt, Anushka Sharma and Kareena Kapoor Khan have expressed their displeasure over privacy.

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