Craze of making money from money in India, huge investment is being made in these things, what does the report say about women

YouGov CPR Millennial Survey Report: In India, people are now investing more than before and are also investing their money wisely in different places. This has come to light in a survey (YouGov CPR Millennial Survey) conducted by financial and business newspaper Mint. According to the YouGov CPR Millennial Survey report, while 35% of urban Indians invested their money in both physical (like house, land, gold) and financial assets (like shares) in 2022, this figure has now increased to 45%.

This means that people are now choosing different investment options instead of investing money in just one place, so that they can get better and higher returns with minimum risk. The report states that this trend has increased rapidly in Gen G along with Millennials.

Decline in the number of people not investing

The YouGov CPR Millennial Survey reports that the number of people who do not invest at all is continuously decreasing. According to the report, the number of such people in 2019 was around 33%. Whereas in 2022 it will come down to 27%. Whereas in 2026 this number has come down to 23%. At the same time, if we talk only about working people, now only 13% people do not make any investment, whereas in 2019 this figure was 26%.

Decline in the number of people not investing (AI generated photo)

Women still lag behind in investing

The survey also discussed the figures of investment by women, according to which women are still far behind men in terms of investment. According to the survey, currently about 28 percent women in India do not do anything. Whereas among men this figure is only 19 percent. Meaning men invest more than women.

For this reason, women feel less safe in times of economic crisis. Only 40% women consider themselves financially prepared in case of death of the earning member of the family.

Low income people still lagging behind

Investment has increased in every income group, but low earning people are still lagging behind. It has been told in the survey that among those whose monthly income is less than Rs 30 thousand, 23% people do not invest. At the same time, this number is less than 10% among those earning more than Rs 50 thousand. Apart from this, investment is also increasing in small cities (Tier-3), but still 29% people do not invest there.

How was the survey conducted?

This survey was conducted in March-April 2026. In this, online conversations were held with 10,022 people from 207 cities and towns of the country.

• 53% of participants Gen Z (born 1997-2008).
• 34% Millennials (born 1981–1996).

Investment increased in shares and gold

Heavy investment is being made in stock market and gold (AI generated photo)

According to the survey, more people are investing in the stock market and gold now compared to 2022.

• Investment in stock market increased from 21% to 28%.
• Investment in gold (including jewelery and gold ETFs) increased from 18% to 28%.
• Investment in real estate increased from 15% to 19%.
• Investment in bonds is still low. Only 13% people have invested in it.

After 2024, due to increasing fluctuations in the stock market, people have again started considering gold as a safe investment.

Gold is still the first choice of women

Women are investing more in gold than shares. According to the survey, 26% women chose gold or gold ETFs. While 22% women invest in shares. At the same time, the thinking of men appeared different in this matter. In the survey, 34% men chose the stock market. Whereas 29% considered investing in gold to be right.

How prepared are people for the economic crisis?

In the survey, people were asked how prepared they were if a major economic crisis suddenly occurred. For this, three circumstances were put before the people. First is expensive treatment, second is sudden loss of job and third is the situation after the death of the earning member of the family.

Indians are ready for economic crisis (AI generated photo)

The survey results show that 64% people in India are prepared for medical emergencies. At the same time, 57% people are ready to deal with the situation of job loss. But only 46% people consider themselves prepared for a situation like the death of a earning member of the family.

There is more trust in those who earn more.

Among those whose monthly income is more than Rs 1 lakh, more than 80% consider themselves prepared to face a medical emergency. Whereas among those earning less than Rs 30 thousand, this figure is only 59%.

Also read- 48 percent of the country’s banks are affected by digital fraud, incurring a loss of Rs 830 crore every year.

However, according to the survey, women are more financially insecure. In every kind of economic crisis, women have less confidence than men. Only 42% women consider themselves prepared in case of death of the earning member of the family. Whereas 51% men believe so.