White Mischief Vodka, one of the most popular vodka brands in India, has announced a comprehensive brand revamp and premiumization across its core portfolio. This change is an important step in the brand’s journey, repositioning the brand for a new generation of consumers looking for a more premium yet easy and enjoyable drinking experience.
The new portfolio includes an attractive and modern packaging design, a more effective visual identity and an improved liquid profile developed to provide a smoother and more modern vodka experience. Retaining the brand’s youthful and energetic identity, the new White Mischief Vodka has been given a more premium and modern look, in line with changing consumer preferences.
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Speaking about the change, Sumit Tiwari, General Manager – Marketing, Inbrew Beverages said, “This premiumization campaign is part of our broader strategy. The objective behind this is to strengthen our portfolio and meet the growing demand for modern and premium vodka among the young adult consumers in India. White Mischief has always enjoyed a strong consumer identity and cultural significance in the Indian vodka market. With this revamp, we are reimagining the brand in an attractive way for today’s consumers. With a look that retains the brand’s fun and youthful identity that consumers love, while delivering a smoother liquid feel and premium appeal.”
White Mischief Vodka now available across Maharashtra in 750 ml, 180 ml. and 90 ml. Available in this pack size.
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