- Dexogrow's new flavor explosion
- A new option for children's nutrition
- Launch of vanilla and chocolate sachets
Mumbai: Dannon India has announced the launch of two new flavor sachets in Dexogro, its nutritional drink for children, vanilla and chocolate. The move is aimed at making the brand more attractive to children. The company has created a unique combination of essential nutrition and stable flavor options to make it easier for parents to adapt to the changing tastes and eating habits of children.
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Dexogro has made a name for itself by tackling one of the most serious problems in child nutrition in India, which is iron deficiency anemia, which affects more and more young children and can affect their intellectual development and learning ability. With the launch of this flavor sachet, the brand aims to combine the same science-based nutrition with flavors kids love.
Priyanka Verma, Marketing Director, Danone India, said, “Getting kids to happily drink a drink that's really good for their health can be a big challenge for parents. Now with vanilla and chocolate flavors as part of the Dexogro range, we hope that parents won't compromise on the nutrition they believe in and instead of explaining the importance of nutrition to kids, kids will ask for a nutritious drink on their own.”
Dexogro is a brand made for and in India. It contains the Iron Biotics Engine, whose nutrients help absorb 3 times more iron, which plays a vital role in the intellectual development of children. Dexogro strives to highlight the importance of early childhood development and help shape the progress of future generations in India. Now the same trusted Dexogro, whose nutritional base includes DHA, ARA and a blend of 36 essential nutrients, also offers Iron Biotics for 3x more iron absorption, so kids can choose their favorite flavor.
The vanilla and chocolate flavored sachets will be available in existing Dexogro packs across retail stores and online platforms across the country. In line with Dannon's overarching goal of bringing health through food to more people, the company plans to bring this improved product to every child across the country.
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