Reliance Industries owner Mukesh Ambani is now fully prepared to play another big bet in the country's rapidly growing FMCG sector. After achieving historic success in telecom, retail and energy sectors, Mukesh Ambani now aims to capture the ice cream market. Reliance Consumer Products Limited (RCPL) has launched its new ice cream brand in the market. "Bombay Creamery" (Bombay Creamery) has been announced to be removed. With this new venture, Mukesh Ambani aims to deliver premium and affordable quality ice cream to the common and niche consumers of the country. Market experts believe that this move is going to give tough competition to established giants like Amul, Mother Dairy and Vadilal. Starting from just Rs 10, special attention has been given to every category of customers, the biggest feature of Bombay Creamery is going to be its aggressive and affordable pricing. The company has taken special care that consumers from every section of the country can connect with this brand. According to reports, the starting price of this new ice cream will start from just Rs 10, which will easily attract everyone from children to youth and families. Apart from this, the company will also launch cup, cone, family pack and special bar varieties keeping in mind the market demand. Through this pricing strategy, Reliance is working on a strategy to establish its strong hold in Tier-2 and Tier-3 cities as well as rural markets. Reliance Retail and JioMart network will provide the biggest distribution boost. The distribution chain plays a major role in the success of any new FMCG product. Mukesh Ambani has a perfect weapon in this matter – Reliance Retail and JioMart. Through Reliance Smart Bazaars, Smart Points and small grocery stores spread across the country which are connected to Reliance's B2B network, Bombay Creamery will reach every corner of the country within a few days. Along with this, instant home delivery of this ice cream will also be made available on quick commerce platforms and digital delivery apps. With this, customers will be able to get the best quality ice cream immediately without any hassle. There will be a stir in the Indian dairy market, a challenge for Amul and Mother Dairy. The Indian dairy and ice cream market is worth billions of dollars, which is currently dominated by brands like Amul, Mother Dairy, Kwality Walls and Creambell. But with the entry of Reliance, the equations of this market can change rapidly. Reliance's supply chain management and marketing capabilities are so strong that they gain huge market share in any segment in a very short period of time. With the arrival of Bombay Creamery, consumers will not only get better variety and options, but the general public is also expected to directly benefit from the price war between brands.
