The Bombay High Court has expressed displeasure over demands by film personalities for commercial appearance fees to participate in civic awareness campaigns, observing that public money cannot be spent on securing celebrity endorsements for such initiatives. The issue came up during proceedings concerning festive anti-pollution measures, with the court emphasising the need for civic authorities to pursue public awareness efforts without incurring unnecessary expenditure on celebrity appearances.
Celebrities Demanding Fees for Awareness Campaigns
The matter arose after Additional Government Pleader Jyoti Chavan informed the bench that authorities had approached celebrities to support an anti-pollution campaign during the festive season. However, the celebrities were reportedly demanding fees for their participation. The development prompted the court to express its displeasure over the prospect of spending public funds on celebrity endorsements for civic awareness initiatives. The court instead agreed that local elected representatives should play an active role in reaching out to residents and encouraging compliance with pollution-control measures.
Court Reiterates Restrictions on Firecrackers
In an order passed on September 22, the bench imposed a complete ban on bursting firecrackers on public streets and roads during festivities. It also prohibited the use of laser lights and high-intensity beam lights. The directions form part of efforts to regulate festive activities and address pollution-related concerns. The restrictions underline the need for coordinated action by civic agencies and enforcement authorities to ensure that celebrations comply with the court’s directions.
Civic Bodies Asked to Involve Ward Corporators
The bench agreed with the suggestion that civic authorities should actively involve ward corporators in awareness initiatives. Local representatives could help communicate the restrictions to residents and encourage greater public participation in efforts to curb pollution during festivities. The approach places emphasis on grassroots outreach rather than relying on paid celebrity appearances to spread awareness.
Next Hearing on November 25
The court adjourned the proceedings to November 25 and directed the Brihanmumbai Municipal Corporation (BMC), police and pollution-control authorities to coordinate sustained enforcement measures. The agencies are expected to work together to implement the restrictions and maintain efforts to prevent violations during festive celebrations. The matter will be taken up again on the next hearing date.
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Shamshad Ali is a New Delhi–based journalist with over six years of experience spanning breaking news writing, on-the-ground reporting, and editing. When he isn’t chasing headlines, Shamshad is usually exploring new destinations, discovering hidden culinary gems, and striking up conversations with strangers. Many of whom turn out to be great sources, and even better friends. He can be reached at shamshadali.dar@gmail.com.
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