- Bajaj Auto is gearing up to launch three new products and two new brands during the upcoming festive season.
- The company has launched the updated version of its most popular Pulsar 125 and Pulsar 150 motorcycles in the market.
- With a 12% growth in the two-wheeler market, the electric vehicle segment in particular is witnessing a huge growth of 80%.
Keeping in view the increasing demand of customers in the Indian two-wheeler market, Bajaj Auto has made big preparations for the upcoming festive season. The company is preparing to launch 3 new products and 2 new brands in the market in the coming months. The main objective is to attract new customers along with attracting old customers.
New versions of Pulsar 150 and Pulsar 125 launched
The company has recently launched the updated version of its most popular models Pulsar 125 and Pulsar 150. The Pulsar 125 has been priced at a starting price of ₹92,900 (ex-showroom Delhi) while the Pulsar 150 has been priced at ₹1.15 lakh (ex-showroom Delhi). These new models offer modern technology and attractive features, giving the bike a new feel while retaining the iconic Pulsar look.
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3 new products in 45 days Will come to the market
Bajaj Auto Managing Director Rakesh Sharma said that the company will launch 3 new products in the next 45 days and soon 2 new brands will also be launched. The Pulsar 125 and 150 cc segments have seen some slow sales in the past due to lack of major updates, but with this new upgrade, they are confident that the sales will pick up again.
Strong sales figures for the month of July
The company reported a whopping 30% growth in sales in the month of July and sold a total of 4,74,677 vehicles as against 3,66,000 in the same period last year. In this, domestic sales of two-wheelers increased by 19% to 1,65,747 units. The company's new launch will be crucial to make up for the temporary decline in the 120 cc to 150 cc segment.
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Forecast of growth and festival season in the industry
According to Sarang Kanade, head of Bajaj Auto's two-wheeler business, the entire two-wheeler industry is currently growing at a rate of around 12%. In this, the motorcycle segment is growing at a rate of around 10% and electric vehicles at a whopping 80%. The market share of the 125 cc segment has increased from 25% to 28% in 3 years, which is believed to drive the sales of two-wheelers to record levels during the upcoming festive season.