BCCI Associates Partners: The Board of Control for Cricket in India (BCCI) has announced three new Associate Partners for the Indian domestic cricket season. Campa, SBI Life and ChatGPT are now associated with Indian cricket. The partnership with these three companies will be for two seasons, starting with India’s upcoming home series against West Indies and will run till March 2028.
According to BCCI, the total deal value of the three new partnerships is more than Rs 130 crore. The special thing is that compared to the previous cycle, this time the total value of these partnerships has increased by about 44 percent. BCCI says that this shows the commercial strength and brand value of Indian cricket.
Among these three partners, ChatGPT is being discussed the most. For the first time, this big name of the world of AI technology is associated with Indian cricket in this way. Campa comes from the beverages sector. SBI Life is a leading company in the insurance sector, while ChatGPT represents AI technology. That means BCCI has added big brands from three different sectors in a single deal.
BCCI President Mithun Manhas said that India’s domestic cricket season is one of the most loved and strongest sports properties in the country. The partnership with Campa, SBI Life and ChatGPT is a great testament to the strength of Indian cricket and its commercial appeal. He said that all three brands are joining Indian cricket with their distinct identity and new thinking.
BCCI Honorary Secretary Devjit Saikia also described this partnership as a big achievement for Indian cricket. He said that the 44 percent increase in the value of partnerships in the domestic season shows that the trust of brands in BCCI and Team India is continuously strengthening.
Saikia said that Campa, SBI Life and ChatGPT come from three completely different and interesting categories. With their addition, Indian cricket will open up new opportunities to connect with the audience and improve the fan experience.
BCCI said that through these partnerships, brands associated with cricket will get an opportunity to reach a large number of fans. Besides, the commercial portfolio of the Board will also become stronger. In the coming two seasons, the presence of these brands can be clearly seen on the Indian cricket grounds and among the fans.