Big action on deepfake and AI content, Preity Zinta gets relief from Bombay High Court

Tezzbuzz Desk – In the era of social media, where content goes viral rapidly, challenges like deepfakes and AI generated videos are also continuously increasing. Bollywood actress Preity Zinta also became a victim of this problem, cases of alleged misuse of her name and identity came to light.

Preity Zinta reached court, got important approval

Preity Zinta had moved the court against deepfake and fake content related to AI, in which she sought to stop the misuse of her personality, name and identity. Now in this matter the Bombay High Court has given relief to them and given important approval.

After the court’s decision, Preity Zinta will now be able to protect her personality rights and take legal action against those people or platforms who misuse her image.

Personality rights got protection

According to the court order, the actress can now file civil suits in cases where her identity, name or photographs have been used without permission. This decision is considered especially important in view of the increasing misuse of AI and deepfakes.

In the recent past, many celebrities have become victims of such fake videos and chatbots, in which their image was distorted. Such content going viral on social media has increased the concern in the industry.

Preparing to return to films

Meanwhile, Preity Zinta is also ready to return to films after a long time. She will soon be seen in the film ‘Bantwara’, in which Sunny Deol is also playing an important role along with her.

Both the actors were earlier seen together in ‘Bhaiyaji Superhit’ in 2018. However, that film could not perform well at the box office.

Expectations increased among fans

The teaser of the new film has already been released, which is getting positive response from the audience. Now it remains to be seen how much impact this comeback of Preity Zinta has on the box office and whether this film proves to be a new beginning for her career.