Nowadays the methods of entertainment in our country have completely changed. Earlier we used to consider concerts or events as just a place to have fun but now it has become a big business. According to the ‘Events Industry Report’ of ‘Book My Show’, the live events market in India is currently worth Rs 13,000 crore which is expected to reach Rs 19,600 crore by 2028. Today’s youth wants to go out and live those moments instead of sitting at home and watching screens. Now people do not hesitate in traveling from one city to another for their favorite music show or any special event. The funniest thing is that now it not only includes big pop concerts but also unique experiences like ‘Bhajan Clubbing’.
For today’s youth, making good memories is more important than buying things. People want to spend money in places that are related to their hobbies and their identity. Today’s youth consider going to big music shows and different types of adventure events as their investment. For them, it is not just a ticket but a memorable pleasure to last a lifetime.
Also read: Why are women liking solo travel? understand the signals of the data
changed thinking of youth
Today’s youth are giving a lot of importance to their favorite work, apart from the old thinking of career. According to the data of ‘Under25’, today’s generation does not look at success only from the perspective of money. They believe in learning new things and finding happiness in work. After the lockdown, the youth are now going out more and prefer to go to such groups where people with similar hobbies meet them. That is why nowadays more crowds are seen in such events than ever before.
Companies are no longer advertising just by showing their names. They are now investing money in such big events where they get full attention of the youth. People skip advertisements on the internet but in college festivals or big live events, they get a chance to connect with people directly. There he gets full focus of the youth.
Also read: It is not necessary to be online all the time, adopt easy methods of digital detox
New trend of bhajan clubbing
Nowadays, kirtan, mantra concerts and devotional meetings are very much liked by the youth. UK artist Radhika Das says that despite being connected to the internet, today’s youth feel lonely. They are finding peace and mental solace in bhajan. These programs are no longer limited to temples only.
Now these events are also being organized in night clubs, luxurious hotels, yoga centers and open-air in big cities. The youth are feeling happy just by connecting with mantras and music without any intoxication. This trend is now spreading in India as well as in big foreign cities like London, Berlin, Dubai, New York and Los Angeles.
Comments are closed.