Diet Coke becomes expensive! Prices increased by more than 10% in India, know the reason behind this

Tezzbuzz Desk- If you like to drink Diet Coke, now you will have to spend more money for it than before. Coca-Cola has increased the price of Diet Coke in India due to disruptions in the global supply chain. The company is now using larger aluminum cans than before, which has increased the cost of the product and has directly impacted the customers.

According to the information, due to the ongoing tension in the Middle East and the impact on maritime trade routes, the supply of aluminum cans has been affected. Due to less availability of small cans used in India, the company has to import larger and expensive cans from other countries. Due to increased costs the company has increased the prices.

Now you will get a bigger can, but at a higher price

Earlier, a 300 ml Diet Coke can was available in India for Rs 40. Now instead of this, a 330 ml can is being sold for Rs 50. Although customers are getting an additional 30 ml of the drink, in terms of price per ml it is becoming about 13 percent more expensive than before.

At present, no official announcement has been made by Coca-Cola regarding this price increase. The company has not made any public comment on this topic. However, new prices have started being implemented in the market. To maintain supply, a bottling partner of the company has for a limited period 200ml glass bottle Has also started selling Diet Coke. However, its price is said to be higher than the can option.

Demand is continuously increasing in India

India is among the fastest growing markets for Coca-Cola. The demand for Diet Coke among health-conscious consumers has steadily increased over the years. However, the company’s second sugar-free brand Coke Zero At present it is not much affected by this problem because it is available in both plastic bottles and cans.

Attraction increased due to shortage in the market

The impact of limited availability of Diet Coke was not limited to the retail market only. Many cafes, pubs and social media influencers took advantage of the growing demand by launching special events and promotional campaigns. It is clear from this that the disruptions in the global supply chain are now affecting the prices and availability of everyday consumer goods.