You must have seen the logo of the world’s leading luxury car manufacturer ‘BMW’ many times. The logo looks very attractive with blue and white checkered pockets in a black circle. But there is a very interesting history behind this design, which most people don’t know about. For many years, it was believed that the logo represented the rotating propeller of an airplane. But actual history tells something different.
Rapp Motorenwerke Started from
BMW’s full name is ‘Bayerische Motoren Werke’ (Bavarian Motor Works). When the company was founded in 1917, it was not an independent company, but a conversion of an aircraft engine manufacturer called ‘Rapp Motorenwerke’ to form BMW. Initially, the company’s logo was decided using the frame of Rapp’s old round logo and the letters ‘BMW’ were engraved on it.
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The true secret of blue and white
The blue and white cup in the center of the logo represents the state of Bavaria, Germany, where the company is based. The colors of the Bavarian state flag are blue and white. However, the local trade laws of the time prohibited the direct use of official national symbols or flags of any state in commercial logos. In keeping with this law, the designers reversed the colors of the flag and incorporated them into the logo, starting with blue instead of white.
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Airplane fan is just a misconception!
So where did the idea that it was an airplane fan come from?” It was advertised to promote the skill of engine building. However, people interpreted it as the logo of an airplane wing. Even the company did not make any effort to clear this misconception for many years.
Although the external design of this logo has undergone minor changes over time, its basic form remains the same. It must be said that it is an excellent combination of respect for a state and recognition of a brand.
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