To spread the identity of Haridwar Kumbh Mela-2027 to the country and the world, Chief Minister Pushkar Singh Dhami launched the official logo, website and song of Kumbh. The aim of this initiative is to bring forward the religious and cultural heritage of Kumbh and to provide information related to the event to the devotees through digital medium.
In the program organized at the Mela Control Building (CCR) auditorium on Monday, the Chief Minister said that Kumbh is a huge festival of India’s ancient spiritual tradition, Sanatan culture and public faith. He said that the state government is committed to organizing the divine and grand Kumbh Mela-2027. For the convenience of the devotees, necessary arrangements will be made to make the event safe, well-organized and convenient.
A glimpse of Ganga, Har Ki Pauri and Sanatan tradition will be seen in the logo.
The official logo of Haridwar Kumbh-2027 depicts Mother Ganga, Har Ki Paidi, Dhanush Bridge and the rays of sunrise. Along with this, place has also been given to Shiva idol, saints, trident, damru and hills of Maa Mansa Devi and Maa Chandi Devi.
Through these symbols, the religious identity of Haridwar and the cultural heritage of Kumbh have been displayed. The logo can be used on promotional materials, publications and digital platforms related to the event.
Madhu Sharma’s design from Haridwar got selection
To prepare the logo of Kumbh Mela, the fair administration had invited designs from the youth and students of the state. Out of hundreds of entries received, the selection committee chose the design of Madhu Sharma, a resident of Vikas Colony, Jagjitpur, Haridwar, as the best. The official logo of Kumbh was prepared on the basis of this design.
Information related to Kumbh will be available on the website
Official website of Kumbh Mela-2027 haridwarkumbh.uk.gov.in Was also inaugurated. Through this, devotees, visitors and general public will be able to get authentic information related to the event.
The digital platform will help in providing information related to Kumbh to devotees living in different parts of the country and abroad. Its objective is to provide information about the event in a systematic manner and make it easy for people to access.
The message of arrival will resonate with the song ‘Kumbh ka festival has arrived’
The official song of Kumbh ‘Kumbh Ka Parv Aa Gaya’ was also released in the ceremony. The song begins with the lines ‘Joy filled the minds of sages and saints, the festival of Kumbh has arrived’.
Haridwar resident singer Raghav Raja has composed, sung and composed the music of this song. Through the song, an attempt has been made to express the joy of the arrival of Kumbh, the enthusiasm of the saints and the faith of the devotees.
Emphasis on modern communication media along with tradition
The Kumbh logo, website and song will bring out the identity of the event through three different mediums. The logo will provide visual identity, the website will become a medium of digital information and the message of the arrival of Kumbh will be conveyed to the people through songs.
Through this initiative, emphasis has been laid on presenting the spiritual heritage of Uttarakhand, religious tourism and cultural identity of Haridwar at the national and international level.
Cabinet ministers and officials were present at the inauguration ceremony.
Cabinet ministers Ganesh Joshi, Dhan Singh Rawat, Subodh Uniyal, Saurabh Bahuguna, Khajan Das, Bharat Singh Chaudhary, Madan Kaushik, Pradeep Batra and Ram Singh Kaida and senior officials of the fair and district administration were present in the program. These included Fair Officer Sonika, District Magistrate Mayur Dixit, SSP Navneet Bhullar and Director General Information Vanshidhar Tiwari.