The news of Hollywood actress Hayden Panettiere’s death at the age of 36 has shocked her fans. The reason for his death has not been revealed yet and the investigation into the matter is ongoing. Meanwhile, Neutrogena Boycott has suddenly started trending on social media. There is a 10 year old dispute behind this, which is related to Hayden and this famous skincare brand.
Hayden was the face of Neutrogena for a long time, but in 2015, questions were raised about her relationship with the brand after she openly talked about postpartum depression. Years later, Hayden himself talked about this and claimed that because of his outspokenness the brand wanted to distance itself from him. Now after his death, this old issue has again gone viral and people are demanding a boycott of Neutrogena.
What is Neutrogena?
Neutrogena is a famous beauty and skincare brand, which is used in many countries. It started in the 1930s. Gradually it became known for soap, face wash, moisturizer, sunscreen and other skin related products. This brand is well recognized even among skin experts. Neutrogena has previously been a part of the consumer health business of American company Johnson & Johnson and has a strong identity across the world.
What was the connection with Hayden Panettiere?
Hayden Panettiere was a well-known face of Neutrogena for a long time. She started working with this brand at an early age and remained associated with it for about 10 years. For this reason, Hayden was also identified with Neutrogena among the people. But after an interview in 2015, this relationship came into discussion. After the birth of her daughter, Hayden spoke openly about her postpartum depression. He had told that after the birth of a child, many women have to go through mental and emotional problems and at such times they need the support of the family and people around them.
Was it difficult to speak on postpartum depression?
Many years later, Hayden said that after that 2015 interview, Neutrogena wanted to fire him. In a podcast in 2026, he said that he felt that because of speaking openly about his personal problems, the brand had started distancing itself from him. According to Hayden, his representative had also raised questions on this decision. He also told that he was very saddened by the way this relationship ended after working together for almost 10 years.
Why is Neutrogena Boycott trend happening now??
After the news of Hayden’s death, his old interview and the controversy related to Neutrogena again came into discussion on social media. On many platforms including Reddit, people are talking about boycotting the brand. Some users also shared their experiences regarding Neutrogena products and criticized the company. However, it is important to understand the claims being made on social media separately from Hayden’s statement. There is not much publicly available information about what decision Neutrogena actually took at that time. Therefore, it would not be right to consider everything going on social media as completely correct.